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Careers at Bacardi

Marketing Manager – Incubation and Acceleration Brands, GTR

Job Name

Marketing Manager – Incubation and Acceleration Brands, GTR


United Kingdom


London - Shoreditch



Reporting Line:

Marketing Director, GTR

Job type:

Full time

Lead recruiter:

Daniela Duran Chaves

About the role

  • Accountable for driving the effective seeding and growth of our Incubation and Acelleration brands in selected markets within the travel retail channel
  • Leading the launch plans for Teeling, D’Usse & Angel’s Envy, ensuring 100% discipline in implementation
  • Codifying growth opportunities, including identifying portfolio gaps across the brands
  • Build effective relationships with regional and global stakeholders to ensure plans and resources are aligned to delivering the growth model
  • Be the champion for our brands; an evangelist to deliver brand strategy and the plan to deliver growth
  • Assigning and overseeing the A&P budget per region for our brands
  • Inspire and support an entrepreneurial approach that facilitates innovative test & learn initiatives



Brand strategy, activation planning & brand communications
  • Lead the launch plan of D’usse in China GTR (key JTBD, developing activity plans/consumer programmes to deliver this; actively consulting Regional & Global stakeholders)
  • Ensure a successful launch of Angel’s Envy in GTR, ensuring 100% discipline around implementation
  • Assign A&P to each GTR region for D’usse/Teeling (JV brands) giving clear guidance on brand activity splits to deliver commercial and brand targets
  • Develop specific GTR omni-channel toolkits, working closely with Global & Regional teams to ensure all requirements are covered

Lead Business Performance Management
  • Lead Quarterly Performance Business Reviews with Global/Joint Venture partners
  • Working with the key account team, identifying NPD portfolio gaps and prepare proposals for Global/JV partners for sign off & support
  • Lead long-term demand planning for Teeling, Angel’s Envy & D’usse – identifying future markets to roll-out to & when, ensuring volumes/plans can be supported by Global
  • Help drive the Revenue Growth Management agenda in GTR by completing robust analysis and supporting the process of setting pricing guidance for your brands

Generate support for Incubation brands 
  • Work closely with the Global Incubation team to ensure GTR’s brand strategy is executed in line with the growth model, positioning and BVI 
  • Keep Global updated on performance wins and issues and leverage support from them to resolve issues
  • Inspire and support an entrepreneurial approach, facilitating test and learn initiatives, blending a passion for doing the right thing for the long term with a sense of urgency and entrepreneurial spirit 

Skills and Experience

  • Commercially confident. Ability to analyse and use commercial data to support decision making 
  • Expertise and track record of effective delivery of all elements of AVQPAP (preferably in super-premium brands)
  • Track record of premium brand guardianship, with the ability to grow brands in the right places, in the right way
  • Proven Influencer across a matrix organisation; ability to work across, support and influence local markets 
  • Drive for results; constant measurement and management of business performance against plan
  • Build a sense of passion and purpose for Incubation within markets 
  • Brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media etc
  • Degree and/or professional marketing qualifications
  • Fluent command of English

  • Self-motivated, driven, focused on performance and results, accountable
  • Resilience and tenacity in the face of ambiguity and challenge
  • Gravitas and intellect to influence leadership
  • Personable relationship builder; with the capacity to engage and influence diverse stakeholders 
  • Super-premium brand building mindset 
  • Passion for doing the right thing, matched with boundless energy and enthusiasm
  • A strong team player, naturally putting the interests of the team and company above self-interest 
  • Strong commercial acumen - understanding of key commercial drivers and tools to drive ROS
  • Whisky expertise/passion a benefit
  • Willing to travel across our markets

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.