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Careers at Bacardi

Account Manager Off Trade - Limburg & Brabant

Job Name

Account Manager Off Trade - Limburg & Brabant







Reporting Line:

Field Manager Off Trade Netherlands

Job type:

Full time

About the role

As Account Manager Off-Trade you are responsible for the sales, positioning and visibility of our brands within Specialized Retail Channel (liquor independent & franchise liquor stores and cash & carry) in your area.  You will create the legacy of Bacardi by developing strategic relationships that will significantly affect Bacardi’s presence, volume and visibility in your area.
  • You will be responsible to deliver key revenue targets as determined by the Country financial plan.
  • You will develop, and maintain, effective and strategic relationships with Key Customers and influence the positioning of Bacardi brands in your area.
  • You will use the Picture of Success and approach to activate our brands to influence consumers at the point
    of purchase.


Deliver Results & Excellence in Execution
  • Optimize and implement the Bacardi Sales Model within the Specialized Retail Channel in your area
  • Drive, agree, execute and monitor specific annual deals with the Independent Liquor Stores to deliver “win-win”value to Bacardi and customers
  • Working according the "Picture of Success"
  • Achieving sales targets
  • Acquisition of, and building up of relationship with new customers
  • Building and maintaining effective long-term relationships with customers and important stakeholders
  • Independent acquisition and relationship maintenance of/with new customers
  • Increase distribution and visibility of our brands
  • Advise on and implement shelf plans and actions
  • Implement product testing and training
  • Provide reliable reports and analyzes
  • Analyze current and potential markets, identifying and mapping trends in order to timely tackle growth or loss
    potential (opportunities and threats)
  • Gather market and competitors information identifying trends and competitive activities in the market for
    marketing, trade marketing and sales
  • Identify and use opportunities in the market
  • Process customer, visit and order data in the CRM system
Develop Talent and Capability
  • Implement standardized Commercial best practices

Skills and Experience

  • MBO/HBO diploma
  • Experience in closing annual deals
  • Strong track record of delivery with Customers
  • Strong negotiation skillsStrong analytical skills
  • First hand field sales experience
  • Demonstrable affinity with the independent liquor store channel and cash & carry
  • Working knowledge of sales effectiveness tools processes and category management
  • Demonstrable track record of performance in Commercial
  • Proficiency in Dutch and English language skills (written and oral)
  • You have commercial insight, strong negotiation skills, a strong drive to continuously improve, understand the
    importance of strong brands and know how to actively promote them. You are proactive, professional, energetic,
    pragmatic, customer and goal oriented.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.