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Careers at Bacardi

Account Manager Off Trade Noord-Brabant & Limburg (the Netherlands)

Job Name

Account Manager Off Trade Noord-Brabant & Limburg (the Netherlands)







Reporting Line:

Field Sales manager Off Trade NL

Job type:

Full time

Lead recruiter:

Alissa Rojas Peraza

About the role


As Account Manager Off-Trade you are responsible for the sales, positioning, visibility and brand education of our brands within 
Specialized Retail Channel in your area. You will 
create the legacy of Bacardi by developing strategic relationships that will significantly affect Bacardi’s presence, volume and visibility in your area. This role is varied and a large percentage of your time will be interacting with the key Customers. As a result, you can expect to be travelling extensively to stay connected to all stakeholders.

Want to know more? Amazing. Let's talk to see how we can shape this role to meet your career goals!


The primo we are looking for loves building effective relationships and can influence their environment for the needs of the brands. You enjoy educating our customers and consumers about the history and use of our products. Preferably you live in the Noord-Brabant or Limburg region, but most of all you get energy from hitting (and beating) our key revenue targets!


  • Optimize and implement the Bacardi Sales Model within the Specialized Retail Channel in your area 
  • Drive, agree, execute, and monitor specific annual deals with the Independent Liquor Stores to deliver “win-win” value to Bacardi and customers 
  • Acquisition of, and building up of relationship with new customers
  • Building and maintaining effective long-term relationships with customers and important stakeholders
  • Educating and training our customers and consumers about the rich history and proper use of our brands
  • Represent our brands during specific brand fairs and/or tastings and organise tasting sessions for your customers
  • Increase distribution and visibility of our brands & advise on and implement shelf plans and actions
  • In-store execution of pre-arranged promotions and agreements
  • Provide reliable reports and analyses (eg current & potential markets, trends, opportunities & threats, competitor’s information)
  • Administration of sales process, customer, visit and order data in the CRM system.

Skills and Experience

  • A completed degree on MBO or HBO level.
  • First hand field sales experience, experience in closing annual deals 
  • Good track record of delivery with Customers 
  • Great communication skills both in Dutch and English (written and oral)
  • Strong negotiation skills, as well as analytical skills, commercial insight and strong drive to continuously improve
  • Demonstrable affinity with the independent liquor store channel and cash & carry
  • Working knowledge of sales effectiveness tools processes and category management 

  • You are determined, results oriented and have a clear desire to work at the top of your game
  • You have commercial insight, understand the importance of strong brands and know how to actively promote them
  • You are proactive, professional, energetic, pragmatic, customer oriented
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

  • Considered being a big plus residing in the region of work

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.