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Careers at Bacardi

Account Manager Off Trade - Regio Utrecht / Gelderland (Buitendienst)

Job Name

Account Manager Off Trade - Regio Utrecht / Gelderland (Buitendienst)







Reporting Line:

Field Sales Manager Off Trade

Job type:

Full time

Lead recruiter:

Maria Gorczynska

About the role

Your Opportunity

As Account Manager Off-Trade you are responsible for the sales, positioning, visibility and brand education of our brands within 
Specialized Retail Channel in your area. 

You will create the legacy of Bacardi by developing strategic relationships that will significantly affect Bacardi’s presence, volume and visibility in your area. This role is varied and a large percentage of your time will be interacting with the key Customers. As a result, you can expect to be travelling extensively to stay connected to all stakeholders.

Want to know more? Amazing. Let's talk to see how we can shape this role to meet your career goals!

About You 

The primo we are looking for loves building effective relationships and can influence their environment for the needs of the brands. You enjoy educating our customers and consumers about the history and use of our products. Preferably you live in Apeldoorn, Arnhem or Amersfoort. But most of all you get energy from hitting (and beating) our key revenue targets!


With our Consumer at the heart, your key focus will be to:
  • Optimize and implement the Bacardi Sales Model within the Specialized Retail Channel in your area 
  • Drive, agree, execute, and monitor specific annual deals with the Independent Liquor Stores to deliver “win-win” value to Bacardi and customers 
  • Acquisition of, and building up of relationship with new customers
  • Building and maintaining effective long-term relationships with customers and important stakeholders
  • Educating and training our customers and consumers about the rich history and proper use of our brands.
  • Represent our brands during specific brand fairs and/or tastings
  • Organising tasting sessions for your customers
  • Increase distribution and visibility of our brands
  • Advise on and implement shelf plans and actions
  • In-store execution of pre-arranged promotions and agreements
  • Achieving sales targets 
  • Provide reliable reports and analyses 
  • Analyse current and potential markets, identifying and mapping trends in order to timely tackle growth or loss potential (opportunities and threats) 
  • Gather market and competitors’ information identifying trends and competitive activities in the market for marketing, trade marketing and sales 
  • Administration of sales process, customer, visit and order data in the CRM system.

Skills and Experience

The Skills & Experience needed to create your legacy
  • A completed degree on MBO or HBO level.
  • Experience in closing annual deals 
  • Strong track record of delivery with Customers 
  • Great communication skills both in Dutch and English (written and oral)
  • Strong negotiation skills 
  • Strong analytical skills 
  • First hand field sales experience 
  • Demonstrable affinity with the independent liquor store channel and cash & carry
  • Working knowledge of sales effectiveness tools processes and category management 
  • Demonstrable track record of performance in Commercial 
  • You have commercial insight, strong negotiation skills, a strong drive to continuously improve, 
Personal Qualities
  • You are determined, results orientated, desire to work at the top of their game
  • You have commercial insight, understand the importance of strong brands and know how to actively promote them.
  • You are proactive, professional, energetic, pragmatic, customer and goal oriented.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.