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Careers at Bacardi

Account Manager Off-Trade - Region Ghent

Job Name

Account Manager Off-Trade - Region Ghent







Reporting Line:

Sales Director Off Trade Belux

Job type:

Full time

Lead recruiter:

Jochen van Baelen

About the role

What does an Account Manager do?

As Account Manager Off-Trade (Classic Retail),  you will be responsible to maximize sales  in your area. You will create the legacy of Bacardi Martini by using our “Picture of  Success” vision, that will significantly help you increasing the presence and the visibility of our brands. 

You will guarantee the perfect execution of the plans agreed with our Key Customers at a national level. As a regional Account Manager, you will also develop and maintain strategic  and sustainable relationships with your Customers. 

You will always seek for new value-growth opportunities and influence the positioning of Bacardi Martini brands in your area. Convincing shoppers/consumers on the shop floor will be your obsession.

At Bacardi Martini, we always put consumers at the heart of everything we do. Being in a front-line sales role also means that you’ll be  the closest to our consumers. You will be the eyes and the ears of the company, you will therefore have to proactively share insights  that will help Bacardi Martini to adapt the  strategy when and where it matters.


With our Consumer at the heart, your key focus will be to:
  • Maximize sales in your area by implementing the “Picture of Success” vision of Bacardi Martini ;
  • Defend/Grow market share of Bacardi Martini in your area ;
  • Show agility in a environment that constantly evolves and embrace change;
  • Build and maintain strategic relationships with your Customers, balanced on both short and long term;
  • Assure the perfect execution of the national agreement on the shop floor and permanently seek new value-growth opportunities for both Bacardi Martini and your Customers ;
  • Achieve ambitious sales targets and provide timely feedback or reports ;
  • Actively support the digital transformation strategy to help the Team becoming more efficient & effective ;
  • Proactively gather and share insights that can be relevant for internal key stakeholders (Key Account Managers, Category Development, Marketing & Trade Marketing)

Skills and Experience

The Skills & Experience needed to create your legacy
  • Knowledge of the market or channel ;
  • Proven track record of delivering strong results in a commercial role ;
  • Demonstrated strong negotiation skills ;
  • Preferably knowledge of sales effectiveness tools and category management ;
  • Fluency in both Country’s most spoken languages (NL, FR) ;
  • Proficiency in English language ;
  • Hands-on and pragmatic attitude with Strong analytical skills ;
  • Good relationship builder and team-player.
The following experiences are preferred:
  • Experience in the FMCG environment, in Spirits Industry and/or Beverages would be a distinct advantage. 
Nevertheless, the eagerness to learn, the energy and the right mindset will be considered as real assets.

Personal Qualities

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.