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Careers at Bacardi

Advocacy Training Manager – GTR India, Middle East & Africa

Job Name

Advocacy Training Manager – GTR India, Middle East & Africa







Reporting Line:

Regional Manager India

Job type:

Full time

Lead recruiter:

Laura Hattar

About the role

Your Opportunity

This role covers the staffing for all airport activations in India, Middle East, and Africa– this means the responsibility for selecting and training promoters so that we can deliver the GTR vision of inspiring travelling consumers to love and share our iconic brands.

The selection of promoters will require a close working relationship with staffing agencies across markets to ensure that we always have the highest calibre of promoters with exceptional customer service skills. The Training Manager will also manage the team of 35 retail ambassadors (RA) in India and RAs in MEA and will be responsible for their on-going training needs, maintaining the relevant training materials and ensuring a pipeline of future Trainers.

The role is based in India preferably Delhi or Mumbai. Extensive travel is a requirement and there is an expectation that 60% of the time will be in the India & Neighboring Countries and 40% in MEA. Typically, a market visit will include (1) meeting the staffing agency, (2) attending, observing, and assessing the training sessions, and (3) observing the activation and RAs.

The Training Manager will be required to visit at least two-three Airports in India monthly.


With our Consumer at the heart, your key focus will be to:
  • Recruit, coach, mentor and inspire new and existing retail ambassadors via Bacardi GTR Advocacy induction and date to date cooperation. 
  • Align with commercial team on realistic but ambitious sales targets and manage the monthly A&P budgets for retail ambassadors
  • Managing the A&P budget for all training needs
  • Responsible for tracking & monitoring retail sales targets to support commercial targets
  • Assess needs, requirements & performance of retail ambassadors to drive performance and motivation
  • Lead brand trainings with both retail ambassadors & generic staff (with premiumization focus)
  • Responsible for the successful planning and execution of the 12-month training calendar across assigned markets
  • Measure & evaluate the advocacy spends to ensure return on investments
  • Train promotional staff prior to HPA/SPPs and lead drinks execution during events. 
  • Support the shop window (AVQPAP) to achieve consistently Picture of Success score monthly

Skills and Experience

The Skills & Experience needed to create your legacy
  • Consumer centric 
  • Dynamic and energetic
  • Ability to motivate others
  • Commercial acumen with proven results
  • Working across a matrix at all levels within the organization
  • Organisational skills with an ability to plan multiple training sessions in multiple locations
  • Exceptional communication skills
The following experiences are preferred:
  • Experience in the Spirits and/or Beverage Industry is a distinct advantage 
  • Experience in additional functions beyond the ones listed above 
  • Dynamic and energetic & the ability to motivate others
  • Training experience (especially selling skills) in FMCG
Personal Qualities
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. You’re an authentic leader who acts with purpose and has an approachable, empathetic, open communication style.  
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. 
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships. 
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. 
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and can multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute. 
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset that you instil and yourself and your team: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.