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Careers at Bacardi

Angel's Envy Regional Market Manager - Southeast

Job Name

Angel's Envy Regional Market Manager - Southeast


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

Senior Manager Commercial Planning

Job type:

Full time

Lead recruiter:

Kimberly Lowery

About the role

Your Opportunity

Your Opportunity

Responsible for leading the long-term development and growth of the brand within the Southeast region by ensuring the execution of the brand’s commercial goals and partnering with the Regional Ambassador to optimize the impact of the brand's advocacy strategy.

In this role, you will be the brand expert for the Southeast region by facilitating the execution of the Brand Plan with BUSA and distributor counterparts. You will be driving the brand’s strategic performance within your region through commercial engagement with both BUSA and distributor sales teams in local markets.
  • Responsible to deliver key sales and brand targets for your region.
  • Execute brand programming outlined in the Integrated Activity Plan (IAP).
  • Work with distributor and BUSA commercial teams to develop plans that will deliver annual goals and execution of tactical priorities.
  • Expected to manage multiple tasks across functions simultaneously. Strength in communication across channels is crucial to ensure the short and long-term brand strategy is executed across the region.
  • Aid in the creation of new activations and programs by having a founder’s mindset continually focused on ways to improve existing platforms and create new methods where needed.
  • Consistently coordinate and plan with state field teams regarding brand strategy, operations, programming, and advocacy activity.
  • Develop tactical plans driven by industry insights and analytics. Think strategically and know your business.
  • Oversight, tracking and review of Southeast Region budget, including collaborating with Regional Ambassador to ensure maximization of the region’s budget within the Advocacy program.
  • A strong sense of accountability and “attention to detail” is essential.
This role is varied and while based in a home office, a large percentage of your time will be interacting with the local market team members as well as key customers.  As a result, you can expect to be travelling extensively to stay connected to all stakeholders.


With our Consumer at the heart, your key focus will be to:

Drive results & excellence in execution
  • Act as a general manager for Angel’s Envy within the Southeast region
  • Stay closely connected to BUSA and distributor partners during monthly forecast cycles to ensure proper forecasting and allocation of product to meet demand within markets. 
  • Communicate brand marketing, programming, and commercial execution priorities to BUSA and distributor partners
  • Ensure BUSA and distributor partners are aware of the local advocacy activations via frequent communication of recent successes, upcoming activities, business performance, etc.
  • Accountable for delivery of performance targets and set Action Plans in Southeast region (revenue, profitability, share, equity) as agreed with the local Finance team and Senior Management 
  • Lead and organize blitzes in markets once agreed upon with commercial teams. Ensure plans are aligned with Angel’s Envy strategic initiatives.
Market Execution & Relationship Building
  • Regularly assess and analyze budget spends, ensuring that investment dollars are maximized for efficient ROI.
  • Be the Angel’s Envy go-to resource for BUSA and distributor partners within Southeast region. Conduct regular “work-withs” alongside both supplier and distributor personnel.
  • Hold monthly and quarterly meetings to evaluate territory and channel programming and ensure resources are leveraged against the right opportunities.
  • Ensure tight collaboration with key BUSA and distributor personnel to leverage promotional activity for incremental sales.
  • Review local programming by thoroughly understanding distributor incentives and local funding. 
  • Maintain local market knowledge through communication, regular meetings, and in-market visits.
  • Fully manage all communications, allocation, and sell-in of single barrel program in Southeast region, working closely with BUSA and distributor partners to ensure alignment. Responsible for keeping project timeline on track for account selection, samples selection, barrel ordering, etc. 
  • Be the liaison for all brand home visits for BUSA, distributors, and customers within the Southeast region 
Proactively provide actionable market feedback
  • Build both monthly and quarterly business reports with actionable insights for Brand Marketing, BUSA and distributor commercial teams, and AE leadership.
  • Track and monitor retail pricing both internally and within the category
  • Collaborate with other Region Market Managers to develop a system for sharing best practices and key learnings across markets.
  • Measure program impact and effectiveness and propose improvements and solutions for future activations.
  • Know our competitors, providing best practice examples and opportunities for brand execution improvement.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s Degree in Business or equivalent 
  • 3-5+ years of sales experience at a state or channel level, preferably in the Spirits and/or Beverage industry
  • Demonstrated capacity to communicate and work effectively across functional groups/departments
  • Strong Commercial skills gained through hands-on Commercial roles
  • Proven track record of creating compelling and successful sales presentations tailored to customers as well as the ability to effectively communicate programs to Field Sales team
  • Aptitude to think creatively and strategically and translate strategy into operational tactics 
  • An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence
  • Ability to create, maintain and build professional relationships through effective use of networking and strong interpersonal skills
  • Excellent presentation, organizational, analytical, interpersonal, and written/oral communication skills
  • Proficiency with MS Excel, PowerPoint, and related applications
  • Proficiency with Diver software, MS office and related applications.
  • Must have a valid driver’s license with a satisfactory driving record.
Personal Qualities – Share our Founder’s Passion and Entrepreneurial Flair
  • You are a driven, passionate, and highly motivated individual with a drive to succeed.
  • You are adaptable to changing market conditions and customer needs.
  • You are an influential and understanding partner in your market dedicated to the success of Angel’s Envy and the brand’s vision.
  • You have a strong bias for action and focus on results, seeing the business as if it is your own.
  • You are highly organized, dependable, and accountable to your stakeholders.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution-focused and bring creativity to the challenges you’re presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  • Be part of our Culture, be Fearless, behave like Family, and act like a Founder.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.