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Careers at Bacardi

Area Manager, UK & Ireland

Job Name

Area Manager, UK & Ireland


United Kingdom





Reporting Line:

Regional Manager UK & Ireland GTR

Job type:

Full time

Lead recruiter:

Daniela Duran Chaves

About the role


You will join the dynamic Global Travel Retail team and manage Duty-Free retailers and distributors in the UK and Ireland, ensuring we meet financial, sales, and marketing goals as set by GTR. You will support the Regional Manager executing commercial strategies, manage and develop our Retail Ambassadors and you will oversee brand building activations that incorporate an omnichannel approach. This role will stretch you, develop you and it could accelerate your BEST10 career ambitions. It is an opportunity to grow your leadership potential through financial performance, critical thinking, and people skills.


You are an integral part of the commercial team and strategy putting the consumer at the heart of everything we do to win in market. You are highly organized, with a keen attention to detail and able to work across multiple workstreams. You are a personable individual who thrives in collaborative team environments with exceptional communication skills and are excited to join a team whose motto is ONE TEAM, ONE DREAM, All In!


  • Manage and build a strong partnership with Travel Retail accounts across UK & Ireland (Airports, Cruises and Ferries) 
  • Achieve Regional and customer sales and volume targets each quarter
  • Plan and forecast retail sales and volume, including the annual price off plan, with the support of the customer planner, the finance and RGM team
  • Support Customer Marketing by managing and controlling A&P each month
  • Manage annual cost price increase and trade term agreements with Regional Finance and RGM teams 
  • Plan, coordinate, implement and review brand activations across the customer base 
  • Growing Market Share in strategically important airport locations 
  • Manage a team of 20 Retail Ambassadors and own the relationship with the employment agency

Skills and Experience

  • Commercial skills are critically important for this role: you must be an excellent negotiator & relationship builder
  • Customer focused, strong planning & organization skills 
  • Demonstrates financial acumen in managing all parts of a P&L to achieve revenue, profit and profitability targets is necessary. Numerical and analytical skills are also highly valued
  • Experience negotiating price and investment to drive growth is required
  • Communication skills are of paramount importance. Written and verbal communications skills in English must be of a high standard
  • Leadership skills are important because you are responsible for the Retail Ambassadors in the airport locations. You need to demonstrate that you can inspire and manage a team to deliver exceptional results
  • Excellent IT literacy across MS Office with above average experience with Excel and Powerpoint 
  • Able to work under pressure and multi-task in cross functional teams to maximise effectiveness of operations
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by displaying a high level of self-confidence to build confidence in others
  • Mental Agility: You think critically to penetrate complex problems and expand possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you are presented with.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  • Action oriented: You have a strong bias to action, setting high standards and delivering business results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.