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Careers at Bacardi

Area Sales Executive - Off Trade - Malda

Job Name

Area Sales Executive - Off Trade - Malda







Reporting Line:

Area Sales Manager

Job type:

Full time

Lead recruiter:

Neha Malik

About the role

Your Opportunity

Off-trade and On-Trade sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets.
They can do this by crafting a lot of activations, brand advocacy sessions for the distributors and retailers.

About You 

We are looking for Primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.


With our Consumer at the heart, your key focus will be to:
  • Deliver results and excellence in execution
  • Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
  • Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
  • Achieving Volume Budget of the region
  • Achieve the Implementation of Marketing Activities like Promotions & Visibility
  • Activations and execution to be done in line with the marketing team
  • Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
  • Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
  • Collect and analyze information and prepare data and sales reports
  • Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
  • Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers
  • Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

Skills and Experience

The Skills & Experience needed to create your legacy
  • Skilled communicator with good presentation skills
  • Strong commercial acumen and knowledge of the region
  • Effective use of networking and interpersonal skills
  • Strong negotiation skills and first-hand field sales experience 
The following experiences are preferred:
  • Experience in the Spirits and/or Beverage Industry is a distinct advantage
  • Proficiency in English & local language skills
Personal Qualities
  • You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
  • You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
  • You demonstrate resilience by overcoming challenges and staying calm under pressure
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.