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Careers at Bacardi

CSD Area Sales Manager

Job Name

CSD Area Sales Manager







Reporting Line:

Senior Manager Sales - CSD

Job type:

Full time

Lead recruiter:

Niharika Yadav

About the role

Your Opportunity

CSD ASM at Bacardi support commercial team by activities like driving sales & revenue, completion of registration of labels, identifying new sources of growth etc. Contribute to  new initiatives by identification of potential and industry. They regularly interact with other functions particularly marketing, finance, and production to ensure continued support. 

About You 

As CSD ASM , you will be responsible to formulate and drive implementation of sales and promotion plans for the CSD to ensure achievement of business targets and continuous growth of net sales value while maintaining high standards of business processes. 


With our Consumer at the heart, your key focus will be to:
  • Responsible for development and performance of all sales activities in the assigned markets. Implements distribution and promotion plans in line with the overall initiative to ensure achievement of top line results.
  • To plan and execute local marketing and promotional activity to drive brand and volume results. 
  • To establish a relationship with the channel as that of a key partner
  • To ensure coverage of Canteens and institutes within the channel 
  • To Liaise and coordinate with excise and other government agency for smooth continuity of business.
  • To ensure timely reporting
  • To maintain close liaison with the market including vendors, key customers, Key On-trade
  • To manage Depots

Skills and Experience

The Skills & Experience needed to create your legacy
  • Good inter-personal skills
  • Creative and has the ability to ideate. 
  • Has the ability to establish strong relationship with the channel.
  • Willing to travel. 
  • Should be a team player.
  • Pleasing personality
  • Self-starter with high energy and confidence
  • Should be flexible in approach.
  • Should have good working knowledge of computers and financial management. 
  • Strong analytical & financial skills and budget management experience
  • Excellent presentation skills with strong interpersonal leadership and team management skills
  • Ability to communicate at different organization levels
Personal Qualities
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity. 
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders. 
  • Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.