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Careers at Bacardi

Area Sales Manager – Key Accounts

Job Name

Area Sales Manager – Key Accounts







Reporting Line:

Manager Sales – Key Accounts

Job type:

Full time

Lead recruiter:

Neha Malik

About the role

Your Opportunity

Key Accounts at Bacardi helps in building the brand imagery and creating visibility and volume through premium outlets and standalone establishments. They play a critical role in taking our BIO and BII portfolio brands to the next level. They do this by crafting lot of Activations, Brand Advocacy sessions for the consumers and retailers.

About You 

In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Karnataka. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region. Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role. 


With our Consumer at the heart, your key focus will be to:
  • Deliver on key revenue targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
  • Deliver on Pictures of Success targets
  • Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
  • Drive, agree, and execute customer Joint Business Plans that deliver “win-win” value to Bacardi and customers
  • Execute occasion-based price pack architecture to deliver improved mix
  • You will be accountable for the effective implementation of our annual price increases
  • Optimize promotional plans through the year through implementation of the ROI strategy and goals
  • Input into the shaping of the channel & portfolio strategy of the territory
  • Build effective long-term relationships with Key Customers 
  • Provide accurate demand forecasting to Supply Chain teams or to Hub Sales Performance and Planning team
  • Relentlessly drive a pay for performance-based approach with Customers

Skills and Experience

The Skills & Experience needed to create your legacy
  • Well-developed written and verbal communication, presentation skills
  • Effective use of networking and leveraging the same, strong interpersonal skills 
  • Demonstrable track record of performance and delivery
  • Excellent computer skills 
  • Fluency in country’s most spoken languages
The following experiences are preferred:
  • Experience in managing key accounts/customers 
  • Experience in the Spirits and/or Beverage Industry is a distinct advantage 
  • Proficiency in English & local language skills
Personal Qualities
  • You need to have a strong negotiation skill, you should be a team player and loving our brands
  • You shouldn’t be afraid of trying out new things while still working with a result-oriented mindset
  • It was always easy for you to convince or motivate people from your point of view
  • You have no problem traveling

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.