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Careers at Bacardi

Assistant Brand Manager, Bacardi

Job Name

Assistant Brand Manager, Bacardi


United States of America


Miami, FL


Marketing - Communication - PR

Reporting Line:

You will report to the Senior Brand Manager and be based in Miami, FL

Job type:

Full time

Lead recruiter:

Lucy Abreu

About the role

Your Opportunity

As an Assistant Brand Manager, you will begin building your legacy and executing brand activations in multiple markets on the BACARDI Rums brand team. You will collaborate and have tremendous exposure cross-functionally with Customer Marketing, Sales and Agency teams to plan and execute programs to engage consumers and deliver optimal brand performance.

About You 
  • You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver strong business results. 
  • You are a cultural builder and thrive on developing successful relationships with Bacardi Primos, agencies and vendors to support the growth of your brand.
  • You are adaptable and have the willingness to learn from your mistakes.

You will report to the Senior Brand Manager and be based in Miami, FL


With our Consumer at the heart, your key focus will be to:
  • Lead and execute annual in-market Brand Integrated Activity Plans (IAP) by bringing to life consumer-facing Brand activities, big and small, with excellence.
  • Collaborate cross-functionally with Customer Marketing, Commercial Sales teams, distributor partners and external agencies to deliver exceptional trade activities by market and by channel.
  • Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and present compelling recommendations to senior management.
  • Support key brand initiatives across multiple channels (e.g., experiential, media, sponsorships, e-commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
  • Perform monthly brand performance analysis analyse brand performance against the agreed targets in market (revenue, profitability, share, equity) working closely with financial performance and insights teams.
  • Manage an A&P budget assigned to you, making impactful decisions that optimize return on investment, working closely with Consumer Insights to measure and evaluate the performance of brand activities to optimize A&P spend. 

Skills and Experience

The Skills & Experience needed to create your legacy
  • Bachelor’s degree in Marketing or related field; MBA would be ideal.
  • 2-4 years of relevant experience in brand management or agency experience
  • Experience in leading multiple marketing projects working cross-functionally with multiple teams.
  • Ability to analyze information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations and solving problems to grow the brand.
  • Passionate, innovative and creative marketer who puts the consumer at the heart of all activities first to achieve results.
  • Influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.
  • By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
Personal Qualities
  • You have an entrepreneurial spirit and “roll up your sleeve” attitude to achieve results.
  • You are not afraid to make mistakes, challenge the status quo, and learn from those on your team. 
  • You are adaptable to market and brand conditions and always open to a change in direction. 
  • You have a curious mindset and you proactively strive for continuous improvement.
  • You can navigate your way through complexity and enjoy working with ambiguity.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.