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Careers at Bacardi

Assistant Brand Manager, GTR, Dark Spirits

Job Name

Assistant Brand Manager, GTR, Dark Spirits


United Kingdom




Marketing - Communication - PR

Reporting Line:

Brand Manager, GTR, Dark Spirits

Job type:

Full time

Lead recruiter:

Laura Jenkins

About the role

Your Opportunity

This is an amazing opportunity to be part of the GTR marketing team as an Assistant Brand Manager for Dark Spirits across all Global Travel Retail channels. Your principle role will be to help create a legacy for the brands and contribute to key decisions that will significantly impact our brand presence and category positioning in GTR. You will be based in London and be expected to travel across our markets.

About You
  • You will be a ‘FEARLESS’ primo/a with an entrepreneurial mindset, constantly looking for opportunities to be creative & identify growth opportunities.
  • You will be ‘FOUNDER’ who will support in the execution of innovative brand campaigns that will enable the category to reach greater heights.
  • You will champion our ‘FAMILY’ culture pillar with the  ability to understand different cultures and work collaboratively across the matrix


With our Consumer at the heart, your key focus will be:

Drive results & excellence in execution
  • Focused on increasing the scale, impact, and quality of marketing activations across GTR for your brand(s).
  • Works to step change the consumer experience & impact of GTR activations for your brand(s); identifying and implementing ways to increase shopper engagement and brand building impact in all that we do.
  • Support the development of the 12Q innovation plan for Whisky/Cognac in line with financial and brand building targets.
  • Supports with the development of Activation Toolkits that translate Global Consumer Brand strategies into high quality executional activations in GTR (specifically enabling high quality merchandising and omni-channel activations).
  • Feeds into the adaptation of Global Consumer Brand strategies into compelling GTR Channel Strategies.
  • Partners with the Regional Managers to assist in planning and delivering their marketing activities with key Customers.
  • Supports with integrating Consumer, Purchaser & Category propositions into compelling GTR channel propositions.
  • Supporting BM with campaign Management – ad hoc throughout the year (i.e. Father’s Day)
  • Works cross-functionally to monitor execution of the IAP, confirming that markets receive assets in timely and relevant detail to secure full Customer support. Take action to resolve issues where appropriate.
  • Support BM with content creation, budget management and ad-hoc requests.
Business performance management
  • Focused on delivering Global Travel Retail Brand performance targets (revenue, profitability, share, equity, return on investment). Shares accountability with Commercial teams for delivery of Global Travel Retail Brand performance targets (revenue, profitability, share, equity, return on investment).
  • Encourages and supports the measurement and evaluation of over 80% of Gold-Silver-Bronze outlet brand investments in order to identify, codify and rollout successful Brand growth drivers.
  • Monthly performance analysis, providing performance driving ideas to the Commercial team.
Traveler, shopper and customer understanding
  • Builds deep understanding of target consumer/shopper groups across key geographies globally, in order to inform robust consumer driven strategy of the Brand.
  • Builds deep understanding of key GTR customers, informing how we can support customer strategies in order to develop implementable brand propositions.
  • Shares updates from competitor launches within the Dark Spirits Marketing team.
Create a winning team
  • Shares and demonstrates best practice Global Customer Marketing standards across GTR.
  • Demonstrates effective matrix working within and between teams in Global Brand Marketing, GTR Regional Trade Marketing and GTR Regional Commercial/Sales.
  • Always operates with a shared sense of purpose between employees in the GTR global and regional teams.
  • Ensures that learnings across our Global brands is brought into the GTR team and visa versa.
  • Manages agencies to ensure optimum spend effectiveness & the highest quality deliverables.

Skills and Experience

The Skills & Experience needed to create your legacy
  • 2-3 years of experience in Marketing (e.g. roles in covering Consumer Marketing, Purchaser/Shopper Marketing, Sales and Channel Strategy, Integrated Business Planning, Revenue Growth Management, Brand/Product Innovation).
  • Experience in delivering Innovation (ideal, but not essential).
  • Experience in roles related to understanding customer and channel dynamics.
  • Experience in an international environment in FMCG (ideal, but not essential).
  • Confident presenter.
  • Experience managing external agency relationships.
  • Highly organized.
  • Strong Commercial Acumen.
  • Digital Marketing/E-comm experience.
  • Ability to effectively manage a cross-functional team.
  • Able to contribute to the development of a media plan for assigned brands.
  • Structured thinking.
  • Excellence in execution.
  • Proficiency in English language skills.
  • 2.1 or above at a leading University, Masters in Marketing an advantage.
Personal Qualities
  • You can navigate your way through complexity and ambiguity.
  • You are an active listener and are constantly asking relevant questions to gather the right insights in support of the best solution.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.