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Careers at Bacardi

Assistant Brand Manager

Job Name

Assistant Brand Manager






Marketing - Communication - PR

Reporting Line:

Brand Manager

Job type:

Full time

Lead recruiter:

Neha Malik

About the role


Assistant Brand Managers are brand equity builders, their focus is on placing the consumer at the heart when creating and executing plans that sway consumers’ perception of our brands and leverage on strategy, creativity and best in class execution to do so


You are a problem solver at heart and passionate about seeing all your plans come to life from concept to report while leading all steps to make it happen with an eye for detail. You are comfortable collaborating as well as leading, with a positive mindset and interpersonal skills that promote positive relationships with all stakeholders. You have a curious mind and are well versed in handling multiple projects, digital and social marketing, and are up to date in trends and cultural affairs



Brand custodian for the leading Ready To Drink Brand in India – BREEZER. The role incumbent is responsible for marketing campaigns, activations, brand P&L and driving the newly launched brands / variants in India; along with developing a robust RTD pipeline for India. With our Consumer at the heart, your key focus will be to:
  • Support the development and execution of the integrated activity plan.
  • Lead execution of marketing campaigns across touch points, with specific focus on content, PR, Surround, & BTL activities.
  • Extend brand imagery into the entire customer experience across touchpoints and on-ground activations to build a differentiated experience and create delight.
  • Follow-up on all marketing executions, from coordinating media buys to experientials and trade marketing support, guaranteeing on-time, on-budget on-quality implementations. 
  • Develop channel specific programs for the brand.
  • Support the innovation pipeline by coordinating and executing the launch, communication & post launch evaluation.
  • Measure and evaluate all marketing initiatives to fuel up learning and optimization of all marketing activities.

Skills and Experience

  • 3-5 years of experience in in Brand Management, Marketing, Communication
  • Candidates with an MBA in Marketing
  • Experience in delivering Innovation (ideal, but not essential).
  • Understanding of digital & social marketing, content and influencer marketing. 
  • Prior experience of BTL marketing, event management, & working closely with external agencies partners
  • Confident presenter.
  • Highly organized & Structured thinking.
  • Excellence in execution and managing multiple projects & stakeholders.
  • You can navigate your way through complexity and ambiguity.
  • You are an active listener and are constantly asking relevant questions to gather the right insights in support of the best solution.
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.