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Careers at Bacardi

Associate Customer Marketing Manager

Job Name

Associate Customer Marketing Manager






Marketing - Communication - PR

Reporting Line:

National Customer Marketing Manager

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

You’ll be responsible to design and deliver exceptional experiences for our customers and consumers.
You’ll being fully responsible for developing and implementing the trade marketing strategy for our mother brand Bacardi and No.1 Gin Bombay across retail channels (On and Off Trade).
This is an opportunity to make your mark in one of the fastest growing companies within the industry while working with cool brands & an inspiring team.
You combine a strong strategic mindset with outstanding execution, highest work standards, creativity, and results orientation.
You have a broad commercial experience and a history of effective cooperation with demanding internal and external customers.
You can effectively manage multiple projects at a high pace, are comfortable with ambiguity, numerous changes, and short deadlines.
You are a strong team player and an inspirational project leader who can really drive things happen.


Cooperating closely with Sales, Marketing, Operations, and external agencies. Assist National Customer Marketing manager to create and implement trade marketing strategy for rum and gin brands, based on local strategies & global positioning frameworks across all sales channels, key focus on bar channel. 
Assisting National Customer Marketing manager to plan and manage Bacardi and Bombay budget, ensuring trade activity and investment plan is fully aligned with company channel strategy. As well as evaluating the effectiveness of all trade marketing activities.
Initiating and leading Bacardi and Bombay annual promotion calendar, and manage all activations and projects landing into channels. Strong and solid execution ability and drive things happen mindset.
Delivering clear priorities and KPIs based on global standards, internal/external customer expectations and market trends. 
Developing action plans for key channels and improving standards at POS. Developing POS materials & creating clear and simple rules for their implementation.
Pro-actively identifying new opportunities for Bacardi and Bombay brands development based on consumer, shopper, and market insights.
Effectively and professionally communicating activation plans and tools to Sales Department and external customers. Participating in negotiations with key clients relating to the support we can provide.

Skills and Experience

5+ years of marketing experience in progressive roles within Trade Marketing, Marketing and Commercial. 
Passionate on on-trade channel (focus on bar, cocktail bar, live house) business model and eco system 
Ability to prepare meaningful presentations and convince stakeholders.
Cross Cultural Communication skills for working with regional and global Bacardi stakeholders. Fluent Chinese and English (Spoken and Written).
Experience in budget management. Experience in the alcohol category, luxury brands or FMCG.
Experience in cross functional/cross market projects dedicated to brand growth/Trade Marketing tools development.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.