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Careers at Bacardi

Bacardi Account Manager - Miami, FL

Job Name

Bacardi Account Manager - Miami, FL


United States of America


Miami, FL



Reporting Line:

This role will report to the Market Manager and be based in Miami, FL.

Job type:

Full time

Lead recruiter:

Angel Guzman

About the role


You will join a team of dynamic activation managers across the country while being responsible for achieving the organization’s strategic and commercial goals with a selection of our key on and off-premise accounts and customers. You will have the tools and support to build strong relationships with key customers and distributors, develop customer strategies and business plans, create and sell-in compelling promotional programming, and ensure high-quality organization and execution within a designated market. You will play a critical role in elevating the portfolio of Bacardi brands in your designated market and accounts.

  • You are an integral part of the commercial team and strategy, putting the consumer at the heart of everything we do to Win in the On and Off Premise.
  • You are familiar with on and off-premise personnel and comfortable establishing relationships within various channels, including restaurants, bars, nightclubs, retail liquor stores, markets, and chains.
  • You inspire customers and key decision-makers to utilize Bacardi products and services.
This role will report to the Market Manager and be based in Miami, FL


  • Manage and strengthen lasting key relationships within a designated list of on and off-premise accounts within your territory through a consultative and influential approach
  • Lead meetings with key accounts to present Bacardi products and services by understanding the customer’s business processes, plans, needs, and critical success factors by demonstrating an understanding of the competitive landscape through trends and data.
  • Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long-lasting business opportunities in your market
  • Responsible for developing and executing promotional activations, programs, new distribution, menu placements, drink features, and educating customer staff on the Bacardi portfolio to achieve sales objectives
  • Execute at key local events and participate where the opportunity fits our strategy, including the execution of national initiatives in the local market, which often occur in the evening or on weekends
  • Conduct and execute off-premise sampling, surveys merchandising, and blitzes
  • Track all activities and consistently submit activity reports in a proprietary reporting tool to include KPI progress, account visits, pieces of training, wins, competitive activities, and special projects. 
  • Efficiently manage T&E budget as well as monthly activation budget. Travel estimated 20%  Participate in overall market commercial planning, including weekly and monthly team meetings.
  • Deliver year-over-year growth within the account list while meeting monthly KPIs within your account universe.
  • Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors

Skills and Experience

  • You are a passionate and influential relationship driver that puts the “consumer at the heart” of all activities.
  • You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while being relaxed while giving presentations in front of small groups of people, including executives, Bacardi Primos, vendors, and customers (both internal and external) at all levels of an organization.
  • By living a Founder’s mentality, you are well organized, an independent thinker, and like to multitask. 
  • You are confident in your ability to conduct yourself ethically and professionally, consistent with our company values.
  • You can analyze available information to prepare reports, coordinate efforts, and solve problems
  • Your ability to effectively manage your time and prioritize goals and opportunities
  • You are proficient in working in MS Office Products, including Word, Excel, PowerPoint, and Outlook, and can use advanced computer functions, including navigating the Internet and various social media accounts
  • Spirits and/or Beverage industry, either at a distributor, behind the bar, or in front of the house, strongly preferred 
  • 3+ years in a sales or customer-facing roles supporting distributor management, ideally in the beverage industry
  • Bachelor’s degree is strongly preferred

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.