Skip to content


Careers at Bacardi

Bacardi Account Manager (San Francisco)

Job Name

Bacardi Account Manager (San Francisco)


United States of America


San Francisco, CA



Reporting Line:

Market Manager

Job type:

Full time

Lead recruiter:

Janiqua Davis

About the role


You will join a team of dynamic activation managers across the country while being responsible for achieving the organization’s strategic and commercial goals with a selection of our key multicultural on-premise accounts and customers. You will have the tools and support to build strong relationships with key stakeholders, develop customer strategies and business plans, create and sell-in compelling promotional programming, and ensure high quality organization and execution within a designated market. This role will be based in San Francisco and will report to the Market Manager.


You have experience working in the Spirits and/or Beverage industry, either behind the bar, in front of the house or with some other related company.
You are familiar with on-premise account personnel and come with existing relationships within various channels including restaurants, sports bars & night clubs.
You are comfortable networking, utilizing your strong interpersonal skills and have a confident presence and pride in yourself and professional appearance.


• Manage and strengthen key relationships within a designated list of on premise accounts within your territory through a consultative and influential approach.
• Track all activities and consistently submit activity reports in a proprietary reporting tool to supervisor including KPI progress, account visits, trainings, accomplishments, competitive activities, special projects.
• Participate in overall market commercial planning which may include weekly and monthly team meetings.
• Efficiently manage T&E Budget as well as the monthly activation budget.
• Responsible for executing activities to drive sales, ongoing promotional activations and training bar staff on our portfolio of products.
• Lead meetings with key on -premise accounts within the assigned area to develop strong working relationships. Present Bacardi brands and work toward achieving increased volumes while building long term business opportunities.
• Responsible for sales objectives, including basic account management, new distribution, drink features and program development & execution.
• Deliver year-over-year growth within account list while meeting monthly KPI’s within your account universe.
• Be visible at key local events and participate where the opportunity fits our strategy, including the execution of national initiatives in the local market.
• Actively participate in promotions and events, which often occur in the evenings or on weekends.
• Stay informed of customer and consumer trends and develop programs to capitalize on such trends.
• Provide market and competitive brand updates to supervisor to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.

Skills and Experience

• Bachelor’s degree preferred.
• You will ideally have 2 -3 years of experience working in the Spirits and/or Beverage industry either at a distributor, behind the bar or in front of the house.
• You are a passionate and influential relationship manager that positions the consumer at the heart of all activities first in order to achieve results.
• You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, employees, vendors and customers (both internal and external) at all levels of an organization.
• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• Your ability to analyze available information for the purposes of preparing reports, coordinating efforts and solving problems will also be required to be successful in this position.
• Your ability to effectively manage your time and prioritize goals and opportunities.
• You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.

The base salary range listed for this position is $62,830-$94,348 and will be determined by the successful candidate's location, experience, skillset and other relevant factors.  

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.