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Careers at Bacardi

Brand Coordinator

Job Name

Brand Coordinator




Tultitlan, Mexico


Marketing - Communication - PR

Reporting Line:

Brand Manager

Job type:

Full time

Lead recruiter:

Penelope Vega Lopez

About the role

What does a Brand Coordinator do?

As a brand coordinator, you will contribute to marketing projects, develop brand strategies, create content for online brand presence, and evaluate the progress of company initiatives. You will be key to ensure the flawless execution of the brand´s plans working in close collaboration with your line manager.

About You 

You place the consumer at the heart of your work. You have the ability to effectively multi-task and juggle multiple responsibilities at once. You have a keen attention to detail for ensuring the project meets all the business standards and goals. Strong relationship define you and you are skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi.


With our Consumer at the heart, your key focus will be to:
  • Coordinate and implement Marketing Strategies to achieve strategic goals
  • Assist in promotional events
  • Contribute with ideas to improve Brand equity
  • Drive collaboration across the matrix to execute with brilliance at a local level 
  • Motivate the team, track performance and report metrics

Skills and Experience

The Skills & Experience needed to create your legacy
  • 3+ years of marketing experience in consumer goods and or spirits. 
  • Understanding of: Channel, price, promotional activity and through-the-line activation 
  • Digitally savvy with social media experience
  • Bachelor´s degree in Marketing or Business
  • Spanish native speaker. English bilingual 
Personal Qualities
  • Globally minded
  • Great communication skills
  • Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.