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Careers at Bacardi

Brand Manager Bacardi MEA & Martini AMEA

Job Name

Brand Manager Bacardi MEA & Martini AMEA


United Arab Emirates




Marketing - Communication - PR

Reporting Line:

Category Director – Bacardi, D’USSE & Martini AMEA

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

Your Opportunity

This is an amazing opportunity to be part of the AMEA marketing team as Brand Manager for Bacardi & Dusse in MEA and Martini across AMEA.

Your principle role will be to help create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and category positioning in these markets. You will be based in Dubai and expected to travel across our markets. The role reports into Category Director – Bacardi, Dusse & Martini.

About You 

You will be a ‘FEARLESS’ leader with an entrepreneurial mindset, constantly looking for opportunities to be creative & identify growth opportunities
You will be ‘FOUNDER’ who will execute innovative brand campaigns that will enable the category to reach greater heights. You will champion our ‘FAMILY’ culture pillar with ability to understand different cultures and work collaboratively across the matrix.


With our Consumer at the heart, your key focus will be to:
  • Lead execution of the brands “Jobs to be Done” in the MENA & SUBSA markets and participate in activity ideation & development in the annual Integrated Activity Planning (IAP) process
  • Identify growth opportunities and recommend strategies and activities to drive share gains in the market
  • Measure, evaluate and report back on activities to identify & codify brand growth drivers
  • Drive commitment to recommended plans by aligning key market, region and global stakeholders
  • Spearhead integration of consumer touchpoints & setting of KPI’s across advertising, PR, digital and other consumer facing programs
  • Contribute to the design of brand assets as defined in the IAP with the CPA team and influences commercial stakeholders in execution of the consumer programs
  • Deliver performance targets on brand activities, as set out in the annual M&E plan
  • Leads brand A&P budget for the markets to maximize return on investment and monitor key markets P&L Identify and lead innovation projects with key markets

Skills and Experience

The Skills & Experience needed to create your legacy
  • 5-7 years of experience working on influencer brands in FMCG, Entertainment and Lifestyle.
  • Excellent project management skills with a willingness to build networks and relationships in culture across our core markets
  • Results driven in a matrix organization with a can do problem solver mentality
  • Demonstrated understanding of consumer marketing fundamentals e.g. consumer insights; brand fundamentals; brief writing; brand health etc.
  • Experience in multiple specialty areas: digital, innovation, promotions, events, media, shopper etc.
  • Strong verbal, presentation & written skills. Confidence to influence at all levels in an organization.
  • Spirits industry knowledge
Personal Qualities
  • Constantly curious; interested to experiment
  • Motivated by working within ambiguity

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.