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Careers at Bacardi

Brand Manager Bombay Spain

Job Name

Brand Manager Bombay Spain






Marketing - Communication - PR

Reporting Line:

Bombay Marketing Manager, Iberia

Job type:

Full time

Lead recruiter:

Daniela Duran Chaves

About the role

As a Brand Manager you will be accountable for delivering Brand performance targets in your Country, and driving value creation for our Company. You will serve as an extension of the Global Brand team, leading all consumer facing Brand management activities in the Country. You will be responsible for planning, in alignment with your local Customer Marketing & Sales teams, and the execution of all consumer programs and assets to drive effective, local activation on your brand.
  • You will input to the situation assessment of your Brand in the Country, contributing to defining the “Jobs to be Done” each year as part of the annual Integrated Activity Planning (IAP) process
  • You will extend the IAP into a robust Country brand plan, coordinating with your local Customer Marketing team to deliver maximum impact in-market and deliver annual Brand financial and commercial targets
  • You will manage an A&P budget for your brand as assigned to you by the Brand Director
  • You will lead the in-market delivery of all consumer-facing Brand activities and partner with Customer Marketing on all trade-facing activities, as defined in the IAP, ensuring executional excellence
  • You will work with Insights to ensure we measure and evaluate the performance of all Brand activities in your Country to optimise A&P spend
This role may require some travelling in order to connect with your wider team as well as domestic travelling to meet with customers and third parties.



Consumer, shopper and customer understanding
  • Partner with your Consumer Insights Manager to build deep understanding of the target consumer and shopper for your Brand in Spain in order to tailor local execution of Brand activities effectively
  • Actively consult on the situation assessment for the Brand in Spain, partnering with Consumer Insights Manager to develop local consumer, shopper and customer learnings on triggers and barriers to Brand growth

Brand strategy and activity planning
  • Provide Country Brand input into the definition of “Jobs To Be Done” in the Integrated Activity Plan (IAP), under the overall co-ordination of the Customer Marketing team at Country level
  • Provide guidance to Marketing Manager on effective deployment of Brand A&P by activity & channel in-market
  • Work closely with Brand team and local Customer Marketing team to extend the IAP into a Country brand plan, with responsibility for adapting consumer-facing assets and programs when required to do so by the Marketing Manager

Integrated brand communication
  • Leads in-market execution and implementation of all consumer-facing elements of the Country brand plan and provides brand input to Customer Marketing on all shopper-facing activity on the brand
  • Leads localization of brand communications plan, including local planning & buying of media with agency partner
  • Works with Marketing Manager and Creative Excellence to ensure that all brand content programmes and partnerships developed, are activated and commercialized effectively in-market, including execution of PR, digital and experiential programmes and partnering with Customer Marketing on advocacy programmes as required
  • Ensure that all brand assets developed in the Country adhere to Global Brand guidelines and local social responsibility policies and regulations and always follow the Bacardi Marketing Way best practice

Business performance management
  • Accountable for delivery of Brand performance targets in Countries (revenue, profitability, share, equity) as agreed with Marketing Manager in your Country brand plan
  • Work with Insights to ensure measurement & evaluation (M&E) plan in place on all brand activities in your Countries
  • Rigorously manage brand A&P budget, as assigned to you by your Marketing Manager, in order to minimize costs and optimize returns on investment
  • Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives

Creating a winning team
  • Actively support effective matrix working across Brand, Function and Country
  • Developing talent & capability
  • Participate in functional capability development as required by Brand team

Skills and Experience


  • Brand management experience in progressive roles, leading different Marketing projects
  • Experience multiple specialty areas: digital, innovation, promotions, events, media, PR etc.
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations
  • Degree and/or professional Marketing qualifications
  • Fluent command in English and Spanish spoken language

The following experiences are preferred:

  • Drinks and Luxury Category experience is an advantage
  • Experience in additional functions beyond the ones listed above

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.