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Careers at Bacardi

Brand Manager Chile

Job Name

Brand Manager Chile






Marketing - Communication - PR

Reporting Line:

Managing Director

Job type:

Full time

Lead recruiter:

Laura Sabio

About the role

Your Opportunity
The opportunity for a fearless candidate to make the national marketing strategy and execution for this dynamic market their own.

Tailoring global brand positioning and regional strategy to culturally relevant local activations. You will be responsible for delivering world class execution of brand activation across both the On & Off Trade. You will be a crucial part of one our key strategic focuses ensuring that we develop game changing purchaser marketing programs.

About you
You are a bi-lingual entrepreneur that embraces the Bacardi family culture, establishing a marketing strategy and its implementation, that can be the compass for our portfolios digital and physical activation. You are fearlessly pushing the boundaries of the norm within a result orientated framework. Your entrepreneurial style means that you will thrive on being the key contact for customers, driving new business, distribution and maintaining sustainable relationships.


In this role you will be responsible for executing the customer marketing strategy for our Brands in the On/Off Trade category: 
  • Lead the Integrated Activity Planning (IAP) Strategic Planning & Budget process for Chile. This is the commercial planning process for Bacardi.  The process ensures all members of the commercial organization understand key jobs to be done and are aligned to the key marketing, promotion, pricing, shopper, point of purchase, Modern Trade/ On Trade / Traditional Trade, and events to be activated to deliver the yearly budget commitments. The role is also responsible for ensuring communication of the Chile’s Activity Plan in time to plan and activate with the local distributor. 
  • Lead the Implementation of the through the line Activation Plan locally: Ensures the national activation plans are imbedded in the regional sales plans, customer plans and field priorities.  Also, ensures that the activation plan is adjusted and enhanced where necessary to offset any gaps in the yearly financial plan (S&OP). Given this the role is a key member of the Commercial consensus meeting process and the Demand review meetings (with Marketing & Commercial team).
  • Identifies Shopper or Consumer Insights that are relevant to the Channel success and ensures that plans incorporate key learnings that drive value. 
  • Develop the Channel Planning and Activation for Retail and On Premise which bring channel strategies which bring the brands strategies to life in market and maximize Bacardi sales above target.  
  • Execution of Brand strategic pillars & support commercialization of Innovation:  

    • Define execution of the key Brand strategic pillars in channel & Customer plans.  

    • Partner with local distributor to develop commercialization plan for new products and provide channel perspective for all ongoing continuous improvement efforts to portfolio management process. 
  • Lead the 3rd party relationship with our distributors and their operations team, to ensure activation is executed and objectives are achieved.

  • Understand and evaluate the effectiveness of marketing activity and commercial platforms implemented in the market – and then quickly optimizing or re-applying best practices.

  • Takes on strategic projects to support the overall Chilean Commercial Agenda.

Skills and Experience

The Skills & Experience needed to create your legacy
  • 5-7 years+ marketing experience in FMCG and/or Bev Alc Industry (preferred).

  • Skilled in leading execution of brand strategies and developing Shopper & Trade Marketing programs.

  • Skilled in launching marketing initiatives within a corporate environment.

  • Proficiency with MS Office Suite and, preferably, other market platforms like Nielsen Advisor or In Store View.

  • Proven P&L/analytical diagnostics capability.

  • E-Commerce experience is a highly valued asset.

  • Effective budget management and experience with performance reporting.

  • Ability to analyze data and specific market information while recommending business action steps.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.