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Careers at Bacardi

Brand Manager, Dewars

Job Name

Brand Manager, Dewars






Marketing - Communication - PR

Reporting Line:

Associate Marketing Director, Brown Spirits

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Your Opportunity

The Bacardi China family is looking for an experienced Brand Manager to help lead Dewar's through its next phase of ambitious growth.

They are primarily responsible for growing a wide consumer base who loves our brands. They will need to turn their passion for consumer insights into thoughtful strategies all the way through to creative execution. They should be a team player, a strong communicator, creative, maintain high standards, passionate, and disciplined. They own the critical whisky bet, including the plans, roll-out, and P&L. 

About You 
  • You are a Marketing Leader who places consumer insights at the heart of your work
  • You inspire others to develop innovative brand campaigns that push the boundaries, deliver commercial growth and nurture long term brand equity.
  • You have the capacity to build belief, across a whole country - by engaging directly with consumers and meeting them in their moments that matter.


With our Consumer at the heart, your key focus will be to:
  • Consumer Curious – The foundation of our plans begins with the consumers. As the brand manager you will need to work with our insights team and develop a strong target consumer understanding and actively promote that view.  
  • Brand Strategy and Planning – Lead the annual brand Integrated Activity Planning (IAP), using consumer insights to define the “Why”, “What”, and “How” our brands will bring value to our consumers, customers, and to Bacardi.  
  • Create Memorable Experiences – Bring our whiskies to life with consumers, media, trade, and customers. The brand manager will be responsible for a high standard of execution for in-person and digital activities.  
  • Measure & Learn – Analysis isn’t often considered as inspiring as a big campaign but it’s an integral part of our pursuit for continual brand and personal growth. A brand manager will need to lead monthly reviews tracking our budgets and executional performance.
  • Communicate – With such a big focus on our whiskies there are numerous stakeholders that we need to connect with. Our global brand teams, regional leads, and local partners are all curious how we are doing.
  • Coordinate & Influence –Our whiskies exist across many channels, and the brand manager will need work closely with our ambassador team, Customer Marketing, Commercial, Digital Commerce teams to support each other on a planned and ad hoc basis. Strong people skills are a must. 

Skills and Experience

The Skills & Experience needed to create your legacy

We are looking for experienced and proven brand manager who is proficient in events, planning, promotions, media, and digital. They should also be
  • a strong critical thinker
  • have high integrity
  • be results driven
  • a team player
  • strong communicator
  • while also possessing solid numerical fluency and a knack for analysis
Previous experience with whisky or other premium brown spirits or luxury brands is preferred.

Personal Qualities
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity 
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders 
  • Socially engaging. We want someone who will love this job and make that clear for everyone they work with! 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers, and stakeholders 
  • Resilience and mental strength to deal with ambiguity, stay calm under pressure and keep their team inspired and motivated 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.