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Careers at Bacardi

Brand Manager, Global Travel Retail

Job Name

Brand Manager, Global Travel Retail


United Kingdom




Marketing - Communication - PR

Reporting Line:

Marketing Manager, GTR

Job type:

Full time

Lead recruiter:

Reshma Bara

About the role

This is an amazing opportunity to be part of the Global Travel Retail (GTR) marketing team as a Brand Manager for Dark Spirits (Whisky & Cognac) across all GTR channels. Your main role will be to help create a legacy for the brands and to contribute to key decisions that will significantly impact our brand presence and category positioning in GTR. You will be based in London with flexible working and expected to travel across our markets.

You will be ‘FEARLESS’ with an entrepreneurial mindset, constantly looking for opportunities to be creative & identify growth opportunities.
You will have a ‘FOUNDERS’ mindset who will execute innovative brand campaigns that will enable the category to reach greater heights.
You will champion our ‘FAMILY’ culture pillar with the ability to understand different cultures and work collaboratively across the matrix.


  • Lead the development and execution of Annual Brand Plans coordinated with cross functional teams to deliver maximum impact plans that deliver share growth and financial targets 
  • Lead the development of the innovation plan for Whisky/Cognac in line with financial and brand building targets
  • Develops compelling Activation Toolkits that translate Global Consumer Brand strategies into high quality executional activations in GTR (specifically enabling high quality merchandising and omni-channel activations)
  • Adapts Global Brand strategies into compelling GTR Channel Strategies
  • Helps drive the Revenue Growth Management agenda in GTR by completing robust analysis and supporting the process of setting pricing and promotional guidelines for your brand(s).
  • Partners with the Regional Managers to assist in planning and delivering their marketing activities with key customers
  • Leads omni-channel activations for key customers in key locations

Skills and Experience

  • 3-5 years in brand marketing (Strategic Category Management, Consumer Marketing, Shopper Marketing, Sales and Channel Strategy, Revenue Growth Management & Brand/Product Innovation)
  • Additional experience in Commercial and/or Customer Marketing experience and/or digital business is an advantage
  • Experience in multiple specialty areas: digital, innovation, promotions, events, media, etc.
  • Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
  • Actively builds and leads interactions between functions to ensure plans are implemented and goals are met
  • Skilled at communicating with all levels and functions (written, verbal and presentations)
  • Strong numerical, insight and analytical skills

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. You create strong positive first impressions and build those into great relationships
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. You operate at pace and are able to multi-skill effectively and are at ease leading projects. You will be highly performance driven, commercially and financially astute
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. You will have an attitude of constant learning and improving. Curious, creative, obsessed about the consumer and have a strong sense of popular culture to identify passion points the brand and consumer share.  Inquisitiveness/ curiosity around new media, digital, technology and social trends and possessing an attitude to experiment or innovate in these areas
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset that you instill in yourself: ready to test, stumble, learn and apply from experience. Comfortable with change and ambiguity

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.