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Careers at Bacardi

Brand Manager - Grey Goose & Bombay Sapphire - India & SEA

Job Name

Brand Manager - Grey Goose & Bombay Sapphire - India & SEA






Marketing - Communication - PR

Reporting Line:

Category Director, PWS  

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

Your Opportunity

In your job, as Brand Manager – PWS India & SEA, you will identify growth opportunities and support the delivery of the brand’s performance targets for India and SEA markets. In addition, you will contribute to the execution of consumer programs and brand assets alongside driving effective activation of these across India & SEA.

About You

You will be passionate about our Brands, and the market in which you will operate, you will be able to ‘think outside the box’ in a creative manner that impact decisions to help us drive  brand growth & visibility.
Your commitment to growth whilst keeping consumers at the heart of all you do, will be cemented in your thinking. You will have strong business and commercial acumen and own your brands marketing and brand strategies, and P&L as if they were your own. 
A strong storyteller, you are able to connect our consumers to our brands in a meaningful way.


With our Consumer at the heart, your key focus will be to:
  • Identify growth opportunities and recommend strategies and activities to realize these opportunities 
  • Measure and evaluate activities to identify & codify brand growth drivers 
  • Execute “Jobs to be Done” in the India & SEA markets and participate in activity ideation & development in the annual Integrated Activity Planning (IAP) process
  • Drive commitment to recommended plans by influencing key market, region and global stakeholders
  • Support integration of consumer touchpoints across advertising, PR, digital and other consumer facing programs
  • Lead & co-ordinate the design of brand assets as defined in the IAP with the CPA team and influences commercial stakeholders in execution of the consumer programs 
  • Deliver performance targets on brand activities, as set out in the annual M&E plan
  • Leads brand A&P budget for the markets to maximize return on investment
  • Identify growth opportunities for the PWS portfolio 
  • Lead development of integrated platforms, acting as integrator across multiple functions
  • Measure and evaluate the performance of all brand activities to codify growth levers
  • Ensure executional excellence on all consumer & customer-facing activities

Skills and Experience

The Skills & Experience needed to create your legacy
  • Demonstrated ability to project lead end to end - from identifying growth opportunities, to developing strategies and driving execution 
  • Comfortable in influencing commercial & cross-functional teams.  Experience driving results in in a matrix organization
  • Demonstrated understanding of consumer marketing fundamentals e.g. consumer insights; brand fundamentals; brief writing
  • Experience in multiple specialty areas: digital, innovation, promotions, events, media, etc.
  • Strong verbal, presentation & written skills.  Confidence to influence at all levels in an organization. 
  • Spirits industry knowledge &/or experience with luxury brands is a plus
Personal Qualities
  • Seeks to be an architect of the future of the PWS business
  • Belonging: Strength in the capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become: Concerned with people and valuing opportunities to create an environment of collaboration
  • Self-Awareness: Understand their own capabilities and impact on others
  • People Agility:  Ability to understand and relate to people and help in collective performance
  • Results Agility: Result driven and focused on consistent delivery of results in first-time situations 
  • Mental Agility: Strong ability to expand the possibilities by making fresh connections
  • Change Agility: Natural Curiosity, desire to experiment and ability to effectively deal with the heat of change: Motivationally

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.