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Careers at Bacardi

Brand Manager, Incubation (Angel’s Envy, D’usse, St. Germain, Teeling)

Job Name

Brand Manager, Incubation (Angel’s Envy, D’usse, St. Germain, Teeling)






Marketing - Communication - PR

Reporting Line:

Brand Director

Job type:

Full time

Lead recruiter:

Emily Clayton

About the role

Your Opportunity

As the Brand Manager Incubation, you will have the opportunity to lead the most dynamic, high growth portfolio at Bacardi Canada.

You will drive the success of rapid share growth brands like St. Germain, D’usse, Teeling, and be the person behind one of the most anticipated Canadian launches in Spirits - Angel’s Envy Bourbon.

You will lead agencies and drive critical brand activities and execution across Media, Influencers, PR, and Event marketing. Our Brand Managers lead iconic national brands, identifying consumer, shopper, and customer insights, and executing marketing plans that will drive growth and strategically set it up for future.

About You

You have a passion for results, and you are able to put consumer at the heart first. You are a total business owner. You are someone who is dedicated and who can guide the vision and strategy behind and develop marketing plans that build brand health and drive conversion. You have strong organizational skills and can navigate through a matrix environment with effective communication and ability to update applicable stakeholders.


With our Consumer at the heart, your key focus will be to:
  • Contribute to the NAM strategic planning process annually, establish brand growth strategies and develop the long-term business plan and goals for your portfolio.
  • Lead the in-market development and delivery of all consumer-facing Brand activities (Media, PR, Influencers, Events), working closely with agency partners and partnering with Customer Marketing on all trade-facing activities, ensuring executional excellence.
  • Lead the brand business assessment working with cross functional support teams to ensure we measure and evaluate the performance of all Brand activities in your market to understand triggers and barriers to Brand growth and to optimize A&P spend.
  • Lead Quarterly Business Review to key Global Stakeholders on focus brands
  • Manage and phase A&P budget for your programs as assigned to you by the Business 
  • Strategic stewardship to build brand equity amongst target consumers.
  • Track and support delivery against brand performance targets, and ongoing review of competitor/trade/consumer insights and brand health measured to help inform brand go-to-market strategy
  • Profit/volume generation responsibility in order to meet sales volume and profit objectives.
  • Manage the execution of creative strategy and asset development process working with matrix partners to support Canadian market asset needs and adaptation
  • Work with Insights to execute routine and ad-hoc research projects, and measure effectiveness of in-market marketing plan activities. Proactively recommend change in direction as required.
  • Foster U.S. and global brand relationships through skilled matrix management, 
  • Ability to lead cross-functional teams and projects, develop marketing strategy and plans, and manage Brand budgets & P&L’s

Skills and Experience

The Skills & Experience needed to create your legacy
  • Preferred at least 2 years experience at a Brand Manager level
  • Previous experience in brand management within alcohol/sprits or CPG strongly preferred
  • Experience leading multiple marketing campaigns across various marketing disciplines :
    • Digital Media, PR, Influencer Programs, Event Marketing, In Store Promotions
  • Excellent organizational and project management skills to manage and prioritize a multi-brand portfolio 
  • Verbal/written skills at all levels in an organization including executive engagement; ability to generate meaningful presentations – ‘story-telling’
  • Comprehension, analytical horsepower and curiosity of industry data and how to translate data and insights into simple, actionable steps to grow the brand
  • A measurement mindset aimed at driving key learnings into actionable change 
  • Preferred candidate has Degree and/or professional Marketing qualifications 
Personal Qualities
  • A true self-starter with an entrepreneurial spirit and passion for building brands
  • High attention to detail and a strong aesthetic flair and creativity 
  • Can navigate your way through complexity and working in ambiguity
  • Are not afraid to make mistakes and learn from those around you
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people and agency partners feel appreciated for who they are, what they do, and who they can become
  • A team player who enjoys working alongside a diverse mix of people across functions and regions
  • You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Strong bias for action and focus on results, seeing the business as if it is your own

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.