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Careers at Bacardi

Brand Manager - Israel & North Africa

Job Name

Brand Manager - Israel & North Africa




Tel Aviv



Reporting Line:

Marketing Manager IL

Job type:

Full time

Lead recruiter:

Rakshitha Ravishankar

About the role

What does a Marketing Executive do?

As Marketing Executive, you will be accountable for driving the implementation of all brand plans across Israel & North Africa in collaboration with internal stakeholders & external partners. 

You will seek to deliver world-class activations that will enhance the business performance of our brands and further improve brand equity and desire. 

About You 

To be successful in this role, you need to be a passionate primo who navigates & grow IL & NA opportunities with fire in the belly & a “CAN DO” attitude. You will be very result-oriented and firmly focused on commercial growth in your markets. Your ability to communicate clearly will be instrumental for you to work collaboratively across stakeholders. You will fearlessly and independently chart a picture of success with the founder’s mentality of owning execution of all brands and demonstrate the highest epitome of leadership behaviors of a family member on transparency and teamwork. 


With our Consumer at the heart, your key focus will be to:
  • Assist in driving the Integrated Annual Planning process internally and with distributors/partners. 
  • Develop Joint Business Plans for key customers in Retail & On-trade.
  • Work cross-functionally to ensure flawless and timely implementation of programs in the market
  • Delivering exceptional execution of end-consumer communications – ATL, DIGITAL & PR. 
  • Tracking the marketing budget assigned for projects and efficiently managing the spending.  
  • In-depth knowledge of the market reflects challenges and opportunities for key stakeholders in the business.
  • Measure & Evaluate the performance of activities implemented directly or via partners, and report results monthly. 
  • Lead marketing review to the region & leadership. 

Skills and Experience

The Skills & Experience needed to create your legacy
  • A minimum of 5 years experience in a Marketing role in the Alcobev industry, Beauty & Cosmetics, or other FMCG.  
  • Fluent at briefing agencies and managing several projects simultaneously. 
  • Capable of planning, leading and executing significant-scale campaigns from start to finish. 
  • Comfortable working with PPT and numerical analysis and extracting key business insights. 
  • Able to communicate clearly and effectively with key stakeholders.
  • Able to report, analyse and measure your strategy’s efficiency in the market.
  • Native or high-level English speaking & writing 
  • French speaker – advantage. 
Personal Qualities
  • Positive, passionate, confident & organized.   
  • Self-motivated, independent, and have an intrapreneurial mindset.
  • Team player, transparent in your dealings, and trustworthy.
  • Hardworking with attention to detail - Able to work under pressure while multitasking.
  • A social butterfly – enjoys being out & about while seeking to connect and build strong relationships.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.