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Bacardi

Careers at Bacardi

Brand Manager, Kazakhstan

Job Name

Brand Manager, Kazakhstan

Country:

Kazakhstan

City:

Almaty

Function:

Marketing - Communication - PR

Reporting Line:

Marketing Manager, Core Brands

Job type:

Full time

Lead recruiter:

Taisia Kushnir

About the role

See responsibilities section below

Responsibilities

WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
  • Annual and quarterly marketing plans creation, alignment with Cluster management / Category and functional  managers.
  • Brand Health / Performance tracking: regular analysis of available data (brand health monitoring, Nielsen Retail Audit, sales reports, IWSR etc.), coordination of data suppliers, reports preparations for local management to highlight results vs. plan & revealed issues / opportunities; manage cooperation with Research providers for category / brand-specific studies.  
  • Closely cooperate with other departments (TM / Sales, Logistics ,Finance) for brand-related activities to align preparation and execution of  high-quality brands’ plans and achieve brands’ objectives. 
  • Coordinate brand-related cooperation with Distributors: marketing payments; POSM orders, warehousing, allocation. 
  • 3rd parties management (marketing and ad agencies, POSM suppliers): initial selection and negotiations, briefing, working plans KPIs development, on-going control of execution, performance evaluation. 
  • Budget management: investment allocation in line with brands’ priorities / objectives; on-going control of planned / factual payments vs. plan and commitments; coordination of budget-related issues with local and BU Finance, distributor.
  • Cooperate with Category and functional Managers on plans development, data and best practices sharing, NPD opportunities analysis for respective categories / brands. 
  • Support all marketing-related developments in packaging change & labeling 
  • Monitor market environment in terms of legislative changes impacting brands / categories; closely monitor competition activities, analyze findings and best practices, prepare report for Management. 
  • Perform any other tasks upon agreement with direct and General management.  

Skills and Experience

THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • 3+ years experience in FMCG Brand Marketing / Strategy at an International company
  • Knowledge of Alcohol / Beverages market would be a plus but not obligatory  
  • Good knowledge of brand & portfolio management
  • Very good background in strategic thinking / developing plans.
  • Experience in brand launches at all stages from strategy to implementation. 
  • Extensive experience in managing ad agencies and other marketing suppliers.   
  • Proven analytical and presentation skills.
  • Fluency in English
PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
  • Result-oriented mindset
  • Maturity in problem-solving and decision-making
  • Ability to translate strategic objectives into sound practical plans
  • Excellent communication and presentation skills 
  • Strong analytical skills 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.