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Careers at Bacardi

Brand Manager, Single malts

Job Name

Brand Manager, Single malts






Marketing - Communication - PR

Reporting Line:

Associate Brand Director, Whiskies Portfolio

Job type:

Full time

Lead recruiter:

Amy Geng

About the role

The Bacardi China family is looking for an experienced Brand Manager to help lead our Single Malts Whisky portfolio through its next phase of ambitious growth.
They are primarily responsible for growing a wide consumer base who loves our brands. They will need to turn their passion for consumer insights into thoughtful strategies all the way through to creative execution. They should be a team player, a strong communicator, creative, maintain high standards, passionate, and disciplined. They own the critical whisky bet, including the plans, roll-out, and P&L. 


Consumer Curious – The foundation of our plans begins with the consumers. As the brand manager you will need to develop a strong target consumer understanding and actively promote that view.  
Brand Strategy and Planning – Lead the annual brand Integrated Activity Planning (IAP) and brand innovation for malt brands (Aultmore, Royal Brackla, Aberfeldy, Craigellachie).  Drive successive brand desire in line with company 10-year plan.
Create Memorable Experiences – Bring our whiskies to life with consumers, media, and customers. The brand manager will be responsible for a high standard of execution of scale.  
Coordinate – Our whiskies exist across many channels, and the brand manager will need work closely with our Advocacy team, Customer Marketing, Commercial, Digital Commerce teams to support each other on a planned and ad hoc basis. Strong people skills are a must.
Measure & Learn – Responsible for monthly reviews tracking our budgets and executional performance according to pre-set measurements. 
Communicate – With such a big focus on our whiskies there are numerous stakeholders that we need to connect with. Our global brand teams, regional leads, and local partners are all curious how we are doing.

Skills and Experience

3+ years of proven marketing experience with luxury brands, FMCG, and/or spirits brands, preferably working with premium brown spirit brands in China.
Proven experience to deliver growth for a portfolio of brands crossing omni-channel brand strategy and activations planning.
Ability to prepare strategic and meaningful plan and present to trade marketing, commercial team and/or management team.
Capability to motivate and lead agencies to execute the plans with creativity to drive brand results according to KPIs, and share learnings and implications with meaningful reports. 
Experience in brand P&L management and good at budget planning and tracking. 
Cross Cultural Communication skills for working with regional and global stakeholders. Fluent Chinese and English (Spoken and Written).

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.