Skip to content


Careers at Bacardi

Brand Manager - Martini

Job Name

Brand Manager - Martini






Marketing - Communication - PR

Reporting Line:

Marketing Manager Martini

Job type:

Full time

Lead recruiter:

Juliette Lamagnère Hudson

About the role

Your Opportunity to..
  • Help to create a legacy for Martini by making and implementing key decisions that will significantly affect the presence and positioning of the Martini brand in Poland.
  • Deliver fearless and innovative strategies that sway consumers’ perception of our brands, placing the consumer at the heart of all you do, creating local relevance for the brands.
  • Build the brand, fostering digital developments, events, experiential activations, research, and sponsorships, driving commercial value creation across category.
About You 
  • You are an exceptional Brand Builder who places consumer insights at the heart of your work. 
  • You create inspiring and innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. 
  • You are motivated to build close partnerships across functions sharing innovative ways of working.


With our Consumer at the heart, your key focus will be:
  • Responsible for managing the performance of the Martini portfolio in Poland. 
  • Be the driving force behind delivering brand performance and value creation.
  • Build category and brand strategy, leading on activity planning, brand management and consumer communication activities in alignment with Customer Marketing (Trade Marketing) and Sales Teams
  • Execute all consumer programs and assets, driving effective and efficient local brand activation and managing budget. 
  • Work in collaboration with the Hub and Global Category team ensuring Integrated brand communication.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Brand management/ trade marketing experience of premium alcohol in the On-Trade channel would be highly advantageous. 
  • Extensive consumer, shopper, and customer understanding 
  • Ability to manage complex marketing projects alongside Sales/Trade Marketing 
  • Experience in varied specialty areas: promotions, events, media, ON Trade activities etc. 
  • Passionate and experienced in igniting excitement through meaningful presentations. 
  • Degree and/or professional marketing qualifications is desirable. 
  • Fluent in English (spoken and written)
Personal Qualities
  • Entrepreneurial, Founders & Fearless mentality. 
  •  Proactive and “hands on” person with project management skills.
  • Creative in looking for new innovative solution.
  • Passionate and motivated to drive for results. 
  • Ability to work under pressure and deal with ambiguity.
  • Good at prioritization and able to work independently.
  • Skilled in building collaborative partnerships and willingness to work as a team.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.