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Bacardi

Careers at Bacardi

Brand Manager Santa Teresa - temporary 6 months

Job Name

Brand Manager Santa Teresa - temporary 6 months

Country:

Italy

City:

Milan

Function:

Marketing - Communication - PR

Reporting Line:

Global Marketing Manager

Job type:

Full time

Lead recruiter:

Sandra Vanlooy-Taylor

About the role

YOUR CHALLENGE

Brand Managers are brand equity builders, focusing on creating and executing strategies that sway consumers’ perception of our brands.

Their focus is on placing the consumer at the heart behind every activity, taking into consideration Global and Regional guidelines to create local relevance.

They will build consumer centric plans, delivering seamless consumer journeys (from awareness to transaction)

They are in charge of managing the brand P&L, identifying growth drivers that add value to the business

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • Lead the development and execution of Annual Brand Plans coordinated with cross functional teams to deliver maximum impact plans that deliver share growth and financial targets for your market 
  • Plan and build consumer centric brand experiences that deliver seamless consumer journeys using the available ecosystem: Paid Search & SEO, website performance, Influencer marketing, social publishing, paid ads, earned media and PR. Understand how digital activities can enhance the physical and offline space and vice versa  
  • Build strong data driven relationships via audience precision targeting, personalised, adapted content and experiences to effectively address consumer needs, driving point of differentiation and value for the brand  
  • Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example TalkWalker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand 
  • Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & daily trends  
  • Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management. 
  • Consult and take continuous input from key Global and local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activitie
  • In this role you will be also responsible for developing and executing the customer marketing strategy 
  • Identify the right purchase levers to convert consumers/shoppers from awareness to transaction, focusing on driving consumer purchase across digital and traditional channels (omnichannel) delivering seamless consumer journeys that offer an effective mix of experience and communication to excite, convince and drive transaction.  
  • Using Channel insights and analytics, build and execute fully integrated, fluid plans (using omnichannel thinking) that maximise conversion at point of decision making/purchase.  
  • Identify the right occasions for your brand’s consumers and deliver solutions to meet needs and drive transaction 
  • Digitise physical consumer/shopper experiences for example, Digital Rate of sale activities, QR codes and menus. AlI promotions, driving traffic to customers via social media 
  • Measure and evaluate brand and channel performance (Nielsen, internal and customer sales data) as well as brand activity performance to continuously optimise brand spend.  
  • Brand P&L responsible

Skills and Experience

  • Consumer brand management experience in progressive roles, leading different Marketing projects
  • Commercial and/or Customer Marketing experience and/or digital business experience is an advantage
  • Experience in multiple specialty areas: digital, innovation, promotions, events, media, etc
  • 3 yrs of Experience
  • Skilled at communicating with all levels and functions (written, verbal and presentations)
  • Strong numerical, insight and analytical skills
  • Fluent in English and Italian
  • Drinks experience is an advantage

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.