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Careers at Bacardi

Brand Manager White Spirits

Job Name

Brand Manager White Spirits




Tultitlan, Mexico


Marketing - Communication - PR

Reporting Line:

Marketing Director

Job type:

Full time

Lead recruiter:

Jessica Lopez

About the role

As Brand Manager Premium White Spirits, you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs for rum Category, you will drive effective activation of these across targeted cities selected for investment.
You will lead the strategic framework for White Spirits portfolio
Lead the situation assessment for your Brands, and help define the Brands’ Growth Drivers each year as part of the annual integrated activity planning process
You will help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market
You will support the design and execution of selected Brands assets for consumer & customer programs.
You will manage an A&P budget for your Brands as assigned to you
You will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan.
You will build best in class customer marketing and commercial capabilities at a Cluster level that will enable us to win in the marketplace


Business StrategicPerformance Management
·                Accountable for deliveryBrands performance targets in the country: revenue, profitability, share,equity/Desire.
·                Rigorously manage BrandsA&P budget, in order to minimize costs and optimize returns on investment
·                Actively monitor BrandsKPIs and provide guidance on corrective action to achieve agreed objectives
·                Full accountability forthe Country Category P&L
·                Full accountability forthe brands sell out targets
·                Ensures measurement andevaluation plan in place on over 80% of Brands activities on their Categoryin the country in order to identify, codify and rollout successful Categorygrowth drivers to the LAC Region
Drive results &excellence in execution
·                Deliveron key Cluster financial targets (NSV, NSV per case, gross profit, grossprofit per case, profitability, ROI and value share) versus budget.
·                Leadthe Category Growth framework that embeds an occasion-based approach whichinforms the “Where to Play” strategy and the “How to Win” execution throughthe IAP process.
·                ImplementChannel Strategies that through the Integrated Activity Planning (IAP)process are converted into winning value propositions.
Integrated Brandscommunication
·                Lead the strategy andexecute of global Brands assets, as assigned by Region
·                Own relationship withcreative/ Media / PR / BTL agencies to ensure Brands Strategy isappropriately tailored to support Countries as they activate their Brandsplans
·                Provides Brands input andpartners closely with Region Customer Marketing on execution of allshopper-facing activities developed in the Country, including all advocacyprograms.
·                Manage directly theexecution of Brands campaigns
Creating a winning team
·                Lead a multifunctionalteam and develop talent to win

Skills and Experience

To be successful in thisrole you will have/be:
·                Experiencedin Brand Management (Digital, Media, experiential marketing, events)
·                Experiencein Customer Marketing (e.g. Purchaser/Shopper Marketing, Category ManagementSales and Channel Strategy)
·                Experiencein roles related to understanding customer and channel dynamics
·                Proficiencyin English language skills
The following experiencesare preferred:

Experience in the Spirits and/or overall beverage Industry is a distinct advantage


Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.