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Careers at Bacardi

Brand Manager

Job Name

Brand Manager






Marketing - Communication - PR

Reporting Line:

Marketing Director - West LAC

Job type:

Full time

Lead recruiter:

Renan dos Santos

About the role


As a Brand Manager, you are an extension of the Brand Team and you will be accountable for delivering impactful consumer facing activities and taking our great portfolio of brands to the next level in Chile. You will be responsible for planning and execution of such consumer programs outlined in the “Jobs to be Done” of the brands Integrated Activity Planning (IAP). You will be accountable for delivering brand performance targets and the increase of brand value share.


You are a Marketing Leader who places consumer insights at the heart of your work. You inspire others to develop innovative brand campaigns that push the boundaries, delivering commercial growth and nurturing long term brand equity. 

You have the capacity to build belief by engaging directly with consumers and meeting them in their moments that matter.

Strong relationship define you and you are highly skilled in building close partnerships across functions and leadership levels – both within and outside Bacardi.



  • Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage, specifically winning in the On-Premise and Innovation.
  • Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities, robust program plans, and strong assets to drive brand equity.
  • Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.
  • Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we M&E the performance of brand activities.

Skills and Experience

  • University degree in Marketing, Business Administration, or Industrial Engineering.  
  • 8+ years of marketing experience in consumer goods and/or spirits (preferred)
  • Demonstrated understanding of consumer marketing fundamentals; brand management experience; leading or supporting brand strategy development, as well as experience in promotions, digital, events, media, brief writing, etc.
  • Proven experience in developing advertising campaigns and consumer programs built upon local consumer insights. 
  • Digitally savvy. Ability to see & understand digital content, channel, and Social Media dynamics. Early adopter of technology. 
  • Adaptable and resilient to changes. Comfortable working under pressure and deal with ambiguity. 
  • Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through-the-line activation. 
  • Analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brands.
  • Experience managing P&Ls.
  • Strong verbal, presentation & written skills.  Confidence to influence at all levels in an organization. 
  • Fluent command of English and Spanish.

Personal Qualities 

  • Someone curious, innovative, and always looking for ways to improve existing programs. You are never complacent.
  • Fearless mentality by doing what is right for your brand by highlighting successes but also highlighting failures and learning from them.
  • Great communication skills and gravitas with the ability to present credibly to local, regional and global stakeholders. 
  • Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers, and stakeholders.
  • Resilience and mental strength to deal with ambiguity and keep their team inspired and motivated.
  • Strong, inspiring people leader with drive to continuously improve and develop capabilities within the organization.
  • Passion for doing the right thing, matched with boundless energy and enthusiasm.
  • Social engaging, emphatic and strong team player, naturally putting the interests of the team and company above self-interest.
  • Entrepreneurial spirit.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.