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Careers at Bacardi

Brand Manager

Job Name

Brand Manager


Korea, Republic of




Marketing - Communication - PR

Reporting Line:

Head of Marketing, South Korea

Job type:

Full time

Lead recruiter:

Claudio Zuccarello

About the role

Your Opportunity

Assistant Consumer & Customer marketing manager is brand equity builders, focusing on creating and executing strategies that sway consumers’ perception of our brands.

Your focus is on placing the consumer at the heart behind every activity, taking into consideration Global and Regional guidelines to create local relevance. 

You will build consumer centric plans, delivering seamless consumer journeys (from awareness to transaction). You’re in charge of managing the brand P&L, identifying growth drivers that add value to the business.

About You

You’re a curious, creative, passionate, driven and collaborative team player who is not afraid to try out new things and feels comfortable with change and ambiguity. A compelling storyteller, you have a strong public presence and interpersonal skills that promote positive relationships with agencies, customers and internal stakeholders.


With our Consumer at the heart, your key focus will be:

Brand strategy & Channel (On/Off) planning 
  • Create a compelling sense of direction for the brands. 
  • Experience in various types of advertisement (ATL/Digital) and media plan development
  • Lead development and execution of integrated marketing campaigns including advertisement, consumer engagement activities, and in-store merchandising
  • Develop clear brand strategies and deliver brand plans to guide the execution in the market. 
  • Communicate business plans, results, and key initiatives to internal stakeholders effectively and efficiently.
  • Lead articulation of brand positioning, product architecture, brand guardrails; and ensure all activities support the brand positioning.
  • Manages projects and timelines to deliver products and programs.
  • Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint.
  • Consult and take continuous input from key local stakeholders on brand/category plans and activities
Marketing & Promotions
  • Demonstrate a deep understanding of drivers of performance of assigned category and brand.
  • Identify opportunities and issues to drive brand growth and profitability. Responsible for forecast accuracy of ongoing demand to ensure strong local execution.
  • Collaborate with brand teams in region to develop compelling brand briefs and implement high-impact brand marketing programs.
  • Plan and build consumer centric brand experiences that deliver seamless consumer journeys using the available ecosystem: Social & digital media, earned media and PR, Influencer marketing, Paid Search & SEO, website performance. Understand how digital activities can enhance the physical and offline space and vice versa 
Consumer insights  
  • Collaborate with stakeholders to leverage research (historical, secondary) and insights (consumer and supplier research, trends) to drive business planning and brand actions and ensure a continuous learning plan.
  • Use effective research (qualitative and quantitative) as well as direct consumer behavioral data and analytics (for example TalkWalker, Social Baker, Sprout Social, Google Trends etc.) to identify insights that will unlock profitable opportunities for your brand
  • Be close to the real world by adopting a listen, make, deploy approach to deliver consumer centric content, checking the pulse of your brand, the competition & daily trends (with your Community Manager)
  • Measure and Evaluate brand performance and activities to continuously optimise brand spend
  • Feed into and support the development of regional and global toolkits and localise these. This will require the writing of agency briefs both creative and production and ongoing agency relationship management.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Skilled at communicating with all levels and functions (written, verbal and presentations)
  • Strong curiosity on consumer behaviour and trends 
  • Strong numerical, insight and analytical skills
  • Commercial and/or Customer Marketing experience and/or digital business experience is an advantage
  • Experience in managing stakeholders to ensure timely delivery of yearly brand plans and projects
  • Actively builds and leads interactions between the functions to ensure plans are implemented and goals met
Personal Qualities
  • Bachelor’s degree and above
  • Proactive & positive & innovative mind 
  • Can-do spirit 
  • Good inter-personal relationship 
  • Over 6-8 years of relevant experiences in Marketing area. 
  • FMCG, beverage or alcoholic beverage company experience is preferred
  • Good command of written and verbal English

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.