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Bacardi

Careers at Bacardi

Brand PR Manager

Job Name

Brand PR Manager

Country:

United States of America

City:

New York, NY

Function:

Marketing - Communication - PR

Reporting Line:

Brand PR Director

Job type:

Full time

Lead recruiter:

Hayley Snowball

About the role

Your Opportunity

To champion, promote and deliver best in class PR, Publicity and Influencer strategies and activations, embedding our brands into the cultural conversation. 
Work within a small but dynamic team of Brand PR Managers and Brand PR Directors, who report to the VP of Global Brand Communications across a portfolio of world-class brands, including BACARDI, GREY GOOSE and DEWAR’S, leading and activating world-class brand-building campaigns and supporting our epic cultural platforms across the Global.

About You 

This role is for an experienced communicator who has a track record in influencing multiple stakeholders and is a confident self-starter in their work style. You are a doer, not a delegator. You see the big picture but are not afraid to get hands dirty and approach projects in a collaborative manner working in cross-functional teams within a matrix Global business. Someone who gets things done, plans and executes with excellence, can lead and manage multiple projects at one time, and who has a good sense of humor. 

Responsibilities

With our Consumer at the heart, your key focus will be to:
  • To champion, promote and deliver best in class PR, Publicity and Influencer strategy, plans and execution that embed our brands into the cultural conversation of consumers and into the hearts and minds of the bartending/advocacy community.
  • Work within a small but dynamic team of Brand PR Managers and Brand PR Directors, who report to the VP of Global Brand Communications across a portfolio of world-class brands, with this role, you will report directly into a Brand PR director to assist in activating world-class brand-building campaigns and supporting our epic cultural platforms across the Global.  Brands could include GREY GOOSE, BACARDI and BOMBAY.
  • Support in managing multiple PR agency relationships and have the gravitas to operate at senior levels in a matrix global organization. 
  • Partner with Global Brand Teams to develop and lead the annual PR strategy and activity calendar, as well as goal setting and measurement.
  • Work closely with inter-agency teams to activate innovative PR, Social and Influencer campaigns and events, including management of red carpet/event and on-site press plus editorial video content at tent-pole events to ensure activity is amplified as broad as it can be.
  • In addition to “flagship” PR moments, work with agencies to ensure a steady stream of media coverage year round through hardworking and creative press office plans; reinvigorate press and buzz around noteworthy brand homes, archives and unique brand histories.
  • Create captivating brand narratives and series of soundbites to ensure stories are compelling for the target audience.
  • Collaborate with our Brand teams and Digital team to develop unique and on-brand Social Responsibility programming to further enhance the global reputation of our brands.  In addition, you will take full advantage of the rich heritage of the brands including promoting Brand Homes, archives and Global Brand Ambassadors.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Proven ability to think strategically and expertise in delivering culture-defining PR, Influencer and Comms work for iconic global brands with cultural platforms, executing brilliantly to build brand awareness and allure.
  • This someone who gets things done, plans and executes with excellence, can assist in leading and managing multiple projects at one time and who has a good sense of humor. 
  • An experienced strong communicator with the ability to influence multiple-stakeholders; you’ll have a track-record in partnering with Executives, Brand Spokespeople, Ambassadors and Influencers to deliver outstanding Comms campaigns, this  will stand you in good stead to ensure alignment, understanding and buy-in.
  • Experience identifying, negotiating, and activating social influencers and media-worthy Talent to drive noise and editorial.
  • This person knows how to advise and execute across traditional media publicity, events, digital and video communications; social and influencer activations and partnerships to ensure our brands use the most modern PR methods.
  • Keen understanding of the North American / US media landscape is as must.  
Personal Qualities
  • A true culture vulture: you are passionate about culture and delivering great work that is creative, while delivering on the business objectives.
  • Embodying a Founder’s mentality; an entrepreneurial spirit with the ability to be self-directed are highly prized qualities in this team.
  • A confident self-starter with solid PR and/or journalism and publicity experience (+6 years). Candidate must be able to work autonomously, leading projects and reporting back into various teams across Brand and Comms on progress, issues, and successes.
  • Personal traits including gravitas, strongly articulate, tenacity, creativity, curiosity, and the ability to connect the dots and get things done.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.