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Careers at Bacardi

Business Development Manager Non Alcoholic Saudi Arabia, based in Jeddah or Dubai (Fixed Term Contract, 1 year)

Job Name

Business Development Manager Non Alcoholic Saudi Arabia, based in Jeddah or Dubai (Fixed Term Contract, 1 year)


United Arab Emirates





Reporting Line:

Commercial Development Director- AMEA

Job type:

Part time

Lead recruiter:

Roona Krishnakumar

About the role

As the Non Alcoholic Business Development Manager, you will be creating the legacy of Bacardi by driving key decisions that will significantly impact the strategic growth & vision of the company in the non alcoholic industry. Your role will be to develop non alcoholic business channels in AMEA, with the Middle East & African markets & non alcoholic Martini being the primary focus. You would lead by being the knowledge hub of the non alcoholic  markets dynamics,  proactively lead & manage existing & new distributor relations and react to growth opportunities in your market. In essence: 
  • You will be accountable for building Martini 0.0 by leading and motivating new 3rd Party Distributors, and optimizing best execution of local marketing mix in line with the brands’ strategies, with our commercial and marketing teams handling current distributors 
  • You will have hands-on approach in your direct  markets ( Gulf dry countries )  and support on commercial activity with distributors.
  • You will also support with relevant marketing and sales analysis inputs to drive the regional agenda
  • You will provide feedback on the market growth and potential
The role is based in Dubai, however, a large percentage of your time will be interacting with the teams as well as key new Customers across Gulf. As a result, you can expect to be travelling 50% of your time  to stay connected to all stakeholders.


Build strong development plans for Martini 0.0 in selected markets 
  • Set up advantaged RTM, with distributors and wholesalers network to deliver key Commercial targets
  • Deliver brand plans in new distributors markets , covering all regulatory, financials , pricing , commercial and marketing KPIs.
  • Support and coordinate launch plans production with our commercial and customer marketing teams in current distributors’ markets 
  • Shape the channel strategy in selected markets to maximize long term value to the company
Deliver Results and Excellence in Execution
  • Building strong, mutually beneficial relationships with distributors.
  • Deliver key financial targets (NSV, Gross Margin, Profitability,  Value Share) versus budget 
  • Influence and input to the Hub IAP to ensure that Martini 0.0 IAP KPIs are accurately covered in key launch markets, and market  plans meet Customer needs
  • Best execution of Brand Plans with distributors and local trade.
  • Fix optimum price point 
  • Monitor supply chain to ensure smooth market supply
  • Ensuring optimum distribution and visibility of our brands
  • Control and manage contracts for distribution agreements
  • Planning and co-ordinate training & education programs for the distributor network
  • Monitoring and reporting competition in the market
Develop capability 
  • Ensuring that your distributors have resources needed to deliver desired results, and that staff is properly trained on our brands strategy and products story .
  • Ensuring all distributors have understanding of the company policies and culture

Skills and Experience

  • To be successful in this role you will need to :
  • Have entrepreneur mindset 
  • Have strong focus on result and execution
  • Have strong analytical capability to work with figures
  • Have the ability to develop mutual beneficial relationships with  internal (matrix) and external partners (distributors & customers)
  • Be organized, self-motivated and confident
  • Be inspiring, positive, patient, assertive
  • Great personality and attitude with excellent social skills
Educational /Working Requirements 
  • Master in Business Administration or equivalent
  • Minimum 8 years of sales & marketing experience in FMCG, preferably with non alcoholic beverages 
  • Distribution expertise in dry Gulf countries
  • Knowledge of Saudi Arabia market is key
  • Strong distributors management skills 
  • Good financial acumen and exposure to managing sales and P&Ls
  • Experience in managing a market end to end
  • Experience in driving new commercial projects and brands launch 
We have a clearly defined Leadership Excellence framework, and you will be expected, to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.