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Careers at Bacardi

Business Development Manager

Job Name

Business Development Manager


Puerto Rico


Cataño Puerto Rico


Marketing - Communication - PR

Reporting Line:


Job type:

Full time

Lead recruiter:

Julissa Cruz

About the role


Business Development Manager is responsible for increasing visitors, profit, and market share for Casa BACARDÍ Puerto Rico. This role encompasses all areas of business development, with a focus on groups, partnerships and events business. This is a key role in creating strategies and results for the future of Casa BACARDÍ as it upgrades and grows. 



  • Develop & implement business development strategies targeting both leisure and business customers under the direction of the General Manager and support of the Marketing Manager, supporting the consumer, groups and events strategies for the Brand Home.
  • Create strong partnerships with the Tourism industry, locally and internationally, with a focus on accommodation providers, airlines, cruise lines, destination management companies and tour operators. 
  • Attend external sales events such as trade fairs and offsite events and conduct client meetings.
  • Manage relationships and drive proactive sales with group travel operators, DMCs, tourism and accommodation providers and own B2B relationships.
  • Drive sales leads for events, working closely with the Events team to maximize commercial opportunity and deliver revenue.
  • Promote CBPR to achieve the yearly agreed budget by attracting individuals, the groups market, and the events market. 
  • Working in collaboration with the Marketing Manager, ensure a holistic and aligned approach to the overall Sales & Marketing plans, keeping in close touch with the Marketing function
  • Leverage commercial opportunities to deliver revenue, including bar and retail, as well as e-commerce.                                
  • Strategically drive business and revenue through digital communication with the Marketing Manager e.g. website, and third-party online presence, social networks, TripAdvisor, PPC, SEO.
  • Work in collaboration with Commercial Bacardi PR Team on trade sales to develop partnerships. 
  • Collaborate with Bacardi Corporation’s Global Travel Retail Division to ensure coordination on opportunities, pricing and maximize cross promotion while maintaining excellent relationships with the team.
  • Review, evaluate, and maintain accurate sales reports.
  • Analyze all inquiries, proposals, and opportunities before approval with General Manager.
  • Oversee development of new accounts and keeps up to date data of existing partnerships.
  • Create and maintains contracts/agreements for Casa BACARDÍ rates with key operators.
  • Assist General Manager in establishing market pricing strategies to increase individual and group attendance. 
  • Develop and maintain budget for advertising, marketing collateral and promotional goods.  
  • Create and manage promotional opportunities with all complementary businesses in collaboration with Marketing Manager.
  • Collaborate with Marketing Manager to create a quarterly newsletter for industry partners that shares updates and offers. 
  • Leverage international partnerships to create opportunities to promote other Bacardi Brand Homes. 
  • Establish “loyalty” program for tour operators and transportation providers that tracks, recognizes and rewards partners that drive traffic to Casa BACARDÍ. 
  • Stay up to date on the developments of the tourism industry in PR so that Casa BACARDÍ can be at the forefront of new opportunities – new territories, languages, demographic segments.  
  • Performs other duties, as assigned.

Skills and Experience


Bachelor’s degree in Business Administration
Master’s degree in Business Administration/Hospitality Preferred

  • Minimum of one (1) year in Sales in Spirits/Beverage Industry or Hospitality
  • 1-2 Years in Project Management
  • 3-5 Years in Business Development

  • Excellent verbal and written communication in English & Spanish
  • Effective use of the Internet, Email, MS (Word, Excel, PP)
  • Ability to write reports in English & Spanish
  • Delivery-focused mindset, able to execute efficiently, on time and to budget

  • Team Leadership
  • Effective communication
  • Management of multiple priorities
  • Sense of urgency
  • Negotiation
  • Analysis and proactive problem solving
  • Goal orientation
  • Planning and execution
  • Engagement with client
  • Capacity for judgment and decision making

Additional Requirements:
  • Travel throughout Puerto Rico and Internationally

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.