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Careers at Bacardi

Sales Representative On Trade, Valencia

Job Name

Sales Representative On Trade, Valencia







Reporting Line:

Field Sales Manager

Job type:

Full time

Lead recruiter:

Daniela Duran Chaves

About the role

Your Opportunity

Being part of the On-Trade team developing our brands in the growing channels looking to gain market share in a profitable way. Belong to a team that is changing the model, with focus on developing our brands in the proximity channel.  

About You

We are looking for Primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.


With our Consumer at the heart, your key focus will be to:
  • As part of the On-Trade team, you will need to contribute to deliver our 2 objectives: EFO & new model.
  • Being accountable for the implementation of the Commercial plan that delivers against customer programs agreed in the Country Integrated Activity Plan (IAP) specific to the On-Trade customers
  • Negotiate in the Point Sales to deliver Distribution & Visibility targets
  • You will drive use of Picture of Success and approach to activate our brands to influence consumers at the point of purchase.
  • You will identify opportunities and guide the development and execution of strategies to maximize Bacardi’s performance at On Trade customers in your region, achieving value creation.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Demonstrable track record of performance in Commercial, field sales experience preferred.
  • Demonstrable affinity with On Trade, Events and / or Promotions.
  • Solid ability to organize your work independently and effective.
  • Solid negotiation skills.
  • Good Communicator and an active listener.
  • Team player.
Personal Qualities
  • Family: make the matrix work, team playing, helping others.
  • Fearless: focus externally to win, looking for new business.
  • Founder: achieving the targets in a profitable way

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.