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Bacardi

Careers at Bacardi

Customer Marketing Manager Bombay Benelux-Nordics

Job Name

Customer Marketing Manager Bombay Benelux-Nordics

Country:

Belgium, Netherlands

City:

Brussels, Rotterdam

Function:

Marketing - Communication - PR

Reporting Line:

Reporting Lines

Direct line reports into CPA Director Benelux & Nordics

Key Relationships & Inter-Dependencies 

Your ability to operate and orchestrate seamlessly within the matrix will be critical for your 
success in this role and of the function.
• Respective local Brand Manager
• Local CPA Managers
• Local Sales teams
• Local Revenue Growth Management (RGM) and Category Management Team
• Local agencies
• Regional Brand teams

Job type:

Full time

Lead recruiter:

Sophie Dewulf

About the role

In this role you will be responsible for delivering excellent Integrated Activity Plans (IAP) and 
for delivering perfect
execution of those plans for your respective brand for both the on & off trade channels.

You will play a crucial role in working with the European Commercial Planning & Activation (CPA) 
Brand Manager & external agencies to develop game changing purchaser marketing programs and 
activities to ensure we win across the on & the off trade.
As part of this process you will be expected to input to the Region on local needs for the Below 
The Line (BTL) activation playbooks they will develop, to lead agency briefings both creative & 
production to localise the playbook developed regionally and deliver best in class local IAP 
activations.

You will be the go to person for the local commercial teams for all aspects relating to execution 
of the IAP activations for your brands and you will be responsible for keeping them informed & 
updated through the activity communications process.

You will be a key member of the cycle plan meeting process ensuring effective KPI setting and 
tracking of your brand related IAP activities and work with the CPA Manager to advise on course 
corrective actions if required.

You will be responsible for the local management of brand related Point Of Sale Materials (POSM) 
ensuring we have the right tools to deliver against the local market commercial Key Performance 
Indicators (KPI) and that these are utilised and stock is managed effectively.

Within this role, you will be the Off-Trade Single Point of Contact (SPOC) for CPA, responsible to 
ensure coordination and maximisation of all brands off trade plan, and you will be responsible for 
End of Year and Gifting Multibrand activations, in charge of build, with the support of the other 
CPA colleagues, the best plan to leverage at its maximum potential and to win in the key consumer 
occasion (and period) for the Off Trade.

You will be responsible for the overall budget management of your brands.  This involves a 
continuous follow up through Business Intelligence (BI), Supplier Relationship Management (SRM), 
budget phasing, Last Estimate (LE) updates.

You will ensure our focus internal selling platforms (Sales Map, Bar Talk, Picture of Success) are 
updated on a regular basis providing sales with the best tools to deliver against their KPI’s.

The nature of the role will mean that the majority of your time will be spent within the market you 
are located (BE/NL). An attendance of min. 2 days/week in the other market (NL/BE) is required for 
the job. Consequently, we request you to be open to travel cross-border.  Off trade & On-Trade 
visits/support and customers visits will be essential part of the
role.

Responsibilities

For assigned brand house:

• Be the #1 business partner for commercial teams
• Responsible for building and executing best in class local IAP
• Consults and advise key local stakeholders on brand/category level plans & activities
• Localises BTL activation toolkits and produces materials and services incl POSM
• Input and assists European CPA Brand Manager in the development of playooks
• Maintains channel activity grids and local activity comms
• BTL agency management & briefing responsibility
• Member of local cycle planning team
• Management, selection & optimization of local POS
• Deliver breakthrough commercial sell in propositions Cross all Brands:
• Be the Off Trade Single Point of Contact for CPA, leading the consolidation and maximisation of 
   all brands plans for off trade channel
• Lead the End Of Year and gifting cross brand activation in off trade

Cross all Brands:

• Be the Off Trade Single Point of Contact for CPA, leading the consolidation and maximisation of all brands plans for off trade channel
• Lead the End Of Year and gifting cross brand activation in off trade

Skills and Experience

Critical Experiences for Success

• University degree or higher commercial education
• 5-8 years relevant experience (brand management, customer marketing, sale, agency side)
• Off trade experience is considered a must for this role.
• Proficiency in English, fluent in Dutch and/or French is a definite plus

Functional Excellence

• Experienced in working with stakeholders to develop and implement clear agendas and longer term 
  execution plans
• Experienced in balancing long and short term priorities to create efficiencies
• Experienced in managing stakeholders to ensure timely delivery of best in class IAP plans. 
• Actively builds and leads interactions between the functions to ensure plans are implemented with 
  high standards and goals met.
• Experienced in developing and actively influencing internal and external networks of influential 
  contacts and decision makers
• Digital capability: think digital first, social media, 1st party data.
• Ability to work under pressure and to deal with ambiguity
• Comprehension of competitive market for brand and Category in the Cluster and how to use 
  available data to develop initiatives to grow the brand
• Remains abreast of legal regulations in the industry for the Country

Leadership Excellence

Living our Values and demonstrating high Learning Agility will be fundamental not only for success 
in this role, but also for potential growth to other roles across Bacardi in the future. We have a 
clearly defined Leadership Excellence framework, and you will be expected to be a role model of all 
6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your 
Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent

Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our 
business: by embedding diversity into all aspects of our culture, we maximize the opportunity to 
achieve sustainable business
success and growth.



Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.