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Careers at Bacardi

CPA (Trade Marketing) Manager

Job Name

CPA Manager France







Reporting Line:

Country CPA Lead

Job type:

Full time

Lead recruiter:


About the role

In this Customer Planning and Activation (CPA) role you will be accountable for tailoring the brand activity/trade marketing programs for your brand portfolio. Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Cluster & Local Customer Marketing team, Local Consumer Marketing and Country Commercial teams.

  • You will build and develop best in class CPA capabilities at a Country level that will enable us to win in the marketplace
  • You will provide strong commercial insight into the integrated activity planning (IAP) process to ensure the effective commecialization and execution of our strategic plans. You will also ensure that the cluster team understand local needs for activity materials – both level of detail and timing required to ensure full customer support
  • You will influence the development of Channel Strategies that through the IAP process are converted into winning value propositions that drive value growth, sustainable NSV/Case growth & rate of sale
  • You will lead the development and implementation of a variety of customer-focused materials and programs to ensure we win at Point of Purchase (POP)
In this role, you will primarily be based in the Saint-Ouen office where you will be working with multi-functional team colleagues. However, you will be part of the broader CPA Community across the cluster and as such there will be some travel to other markets for the purposes of inspiration, input and alignment.


Drive results & excellence in execution
  • Support delivery of Country, year on year growth NSV and NSV/case by inputting to the Cluster Integrated ActivityPlan (IAP) development
  • Responsible for the overall execution of the local IAP
  • Apply channel strategies to your country that optimize channel mix and through the IAP process are converted into winning value propositions that unlock customer support
  • Ensure that the IAP process reflects your country requirements to win in the market place.
  • Customize Cluster IAP as necessary for country Sales Teams, work with IPD team to support creation of customer specific plans.
  • Build the capability to effectively commercialize and win customer support for our innovation initiatives
Develop talent and capability
  • Together with Commercial Development, own and embed the CPA capabilities to build the organization’s capacity to deliver year on year value growth
  • Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of CPA best practices
  • Provide Category teams with the CPA expertise and advice to enable an effective commercialization of category strategies and initiatives
  • Work with the Commercial and Customer/Consumer Marketing teams to build capabilities and sustained ways of working
Create a winning team
  • Build a sense of community across the Global, Cluster and Country Customer Marketing teams
  • Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
  • Create a culture of excellence in execution that recognizes and rewards high performance
  • Ensure all employees have a knowledge of Bacardi company history and culture

Innovation: Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products

Skills and Experience

To be successful in this role you will have/be:
  • Experience in Customer and Consumer Marketing (e.g. Brand Marketing or Trade Marketing, Shopper Marketing,Category Management Sales and Channel Strategy)
  • Experience in roles related to understanding consumer, customer and channel dynamics
  • Commercial skills
  • Proficiency in French and English
The following experiences are preferred:
  • Customer/Consumer Marketing experience
  • Experience within one or more companies that have an established reputation for category management excellence
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage
  • Sales experience is an advantage

  • Ability to work under pressure and to deal with ambiguity
  • Comprehension of competitive market for brand and Category in the Hub and how to use available data to develop initiatives to grow the brand
  • Remains abreast of legal regulations in the industry for the Country

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.