Careers at Bacardi
Customer Marketing Manager Grey Goose/Patrón/Tails Benelux
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Direct line reports into CPA Director Benelux & Nordics
Key Relationships & Inter-dependencies
Your ability to operate and orchestrate seamlessly within the matrix will be critical for your success in this role and of the function.
• Respective local Brand Manager
• Local CPA Managers
• Local Sales teams
• Local Revenue Growth Management (RGM) and Category Management Team
• Local agencies
• Regional Brand teams
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About the role
Responsibilities
For assigned brand house:
• Be the #1 business partner for commercial teams
• Responsible for building and executing best in class local IAP
• Consults and advise key local stakeholders on brand/category level plans & activities
• Localises BTL activation toolkits and produces materials and services incl POSM
• Input and assists European CPA Brand Manager in the development of playooks
• Maintains channel activity grids and local activity comms
• BTL agency management & briefing responsibility
• Member of local cycle planning team
• Management, selection & optimization of local POS
• Deliver breakthrough commercial sell in propositions
Cross all Brands:
• Be the On Trade Single Point of Contact for CPA, leading the consolidation and maximization of all brands plans for on trade channel
Skills and Experience
• Experienced in working with stakeholders to develop and implement clear agendas and longer term execution plans
• Experienced in balancing long and short term priorities to create efficiencies
• Experienced in managing stakeholders to ensure timely delivery of best in class IAP plans. Actively builds and leads interactions between the functions to ensure plans are implemented with high standards and goals met.
• Experienced in developing and actively influencing internal and external networks of influential contacts and decision makers
• Digital capability: think digital first, social media, 1st party data.
• Ability to work under pressure and to deal with ambiguity
• Comprehension of competitive market for brand and Category in the Cluster and how to use available data to develop initiatives to grow the brand
• Remains abreast of legal regulations in the industry for the Country
Leadership Excellence
Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework, and you will be expected to be a role model of all 6 elements: Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent
Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
· Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
· Family; We treat each other, and our communities, like Family. Always.
· Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.