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Careers at Bacardi

Customer Promotions & Activation (CPA) Manager

Job Name

Customer Promotions & Activation (CPA) Manager






Marketing - Communication - PR

Reporting Line:

Head of CPA, Iberia

Job type:

Full time

Lead recruiter:

Adriana Warchal

About the role


You’ll be the go-to person locally for all customer brand activations (development and execution). 

As a Customer Promotions & Activation (CPA) Manager your role is to identify purchase levers needed to convert local consumers/shoppers from awareness to transaction

You’ll be consumer centric and deliver relevant content and promotional activities that engage, convert and deliver against a consumer/shopper need and occasion and ultimately drive sales


You are a curious, creative, passionate, driven and collaborative team player, happy to try out new things and comfortable with change and ambiguity

Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.

Your strong communication, presentation and networking skills will be key to your success.


In this role you will be responsible for developing and executing the customer marketing strategy for Bombay Sapphire, Grey Goose and Patron in Spain. 
  • Identify the right purchase levers to convert consumers/shoppers from awareness to transaction, focusing on driving consumer purchase across digital and traditional channels (omnichannel) delivering seamless consumer journeys that offer an effective mix of experience and communication to excite, convince and drive transaction. 
  • Using Channel insights and analytics, build and execute fully integrated, fluid plans (using omnichannel thinking) that maximise conversion at point of decision making/purchase. 
  • Identify the right occasions for your brand’s consumers and deliver solutions to meet needs and drive transaction
  • Digitise physical consumer/shopper experiences for example, Digital Rate of sale activities, QR codes and menus. AlI promotions, driving traffic to customers via social media
  • Measure and evaluate brand and channel performance (Nielsen, internal and customer sales data) as well as brand activity performance to continuously optimise brand spend. You’ll manage local market A&P and P&L
  • Building long-term relationships with key strategic customers. Consult and take continuous input from key local stakeholders (commercial, category development, consumer marketing) on brand/category plans and activities
  • Feed into and support the development of global and regional toolkits and localise these, working with agencies.
  • Maintain channel activity grids and local activity communication

Skills and Experience

  • Relevant customer/trade marketing, brand management, commercial or agency experience in FMPG environment.
  • Ideally experience working and delivering in an omnichannel environment (Off trade, Digital Commerce, On-trade)
  • Experienced in managing stakeholders to ensure timely delivery of annual brand and activity plans (IAP). Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Strong understanding of consumer & trade customer insights as well as strong numerical, insight and analytical skills
  • Verbal/written skills at all levels in an organization; ability to generate meaningful presentations. Ideally English fluency
  • Passionate: About numbers, the spirits business, and an endless curiosity to find they WHY of things.
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.