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Careers at Bacardi

Trade Execution Off-Trade and C&C

Job Name

Trade Execution Off-Trade and C&C






Marketing - Communication - PR

Reporting Line:

Head of CPA, Iberia

Job type:

Full time

Lead recruiter:

Giulia Aglieri Rinella

About the role

What does a rade Execution Off-Trade, WS and C&C do?

As Execution Off-Trade and C&C you will be part of the Marketing team in Portugal and will be responsible for the Off-Trade execution to assure the excellence in Off-Trade, and C&C execution of the activities in the local Integrated Activity Planning (IAP) and IPD plan, ensuring that excellent execution is at the forefront of all our customer facing activity.

You will have a strong footprint in the field and work closely with Off-Trade and C&C team covering full country to ensure consistency and effectiveness in all implementations and activations, according with local market needs and fully aligned with Brand/CPA Managers. The nature of the role will mean that part of your time will be spent in the field with high focus on potentiating and improving the visibility of our brands in the stores, bring insights and see competitors’ activities.


With our Consumer at the heart, your key focus will be to:

Drive results & excellence in execution
  • You will have a full year planification, split by quarter based on brands key objectives and activities, being responsible to add projects and keep all timelines and KPI’s updated, including the ROI of the projects (increase in brand sell-out with visibility or activation, etc), feeding the IAP Tracker;
  • Deep knowledge of the brands BVI’s (Brand Visual Identity) and POSM, Integrated Plans, best practices and assets available according with each activity, assuring updates with the BM/CPA;
  • You will be the point of contact between the Field sales team and the Marketing/Trade Marketing team;
  • Responsible for the Off-Trade tailor-made Visibilities and Promotion with hostess in line with IAP and IPD Plan;
  • Tailor-made visibilities: you will lead the briefing, development and implementation of a variety of visibility materials adapted to the stores, aligned with BM/CPA, brand toolkits and local social responsibility policies;
  • Promotion: responsible by the follow up of the brand activations in store in order to assure the correct implementation and keep track of the results for measure and evaluation;
  • IPD Plan: assure the development, planning and production of the IPD visibility materials for Summer and Christmas according with Off and C&C needs and align the Christmas promotion (Gifts, hostess & replenishers), assuring measure and evaluation;
  • Responsible for keeping bi-weekly meetings of projects status with the Off-Trade Sales Supervisor and C&C;
  • Monthly planning of Field Visits in order to evaluate to know the stores and evaluate potential improvements;
  • You will influence the development of Off-Trade and C&C Channel Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth;

Skills and Experience

The Skills & Experience needed to create your legacy
  • Experience in Customer/Trade Marketing, with highlight for execution profile.
  • Strong knowledge on Off-Trade and C&C channel
  • Experience in roles related to understanding customer, channel dynamics, working with Agencies
  • Experience in managing multi-projects with focus on delivering on time and with excellence
  • Proficiency in English
The following experiences are preferred:
  • Marketing experience with strong understanding in Off-Trade
  • Experience within one or more companies of FMCG that have an established reputation
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage

Personal Qualities

Leadership Excellence

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.

We have a clearly defined Leadership Excellence framework, and you will be expected, as a Bacardi team member, to develop deepening experience in all 6 elements:
  • Focus Externally to Win
  • Drive Execution & Results
  • Lead Strategically & Know your Business
  • Make the Matrix Work
  • Lead by Example
  • Develop and Inspire Talent

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.