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Careers at Bacardi

Trade Marketing Off Trade (Commercial Planning & Activation)

Job Name

Trade Marketing Off Trade (Commercial Planning & Activation)







Reporting Line:

Commercial Director - Southern Cone

Job type:

Full time

Lead recruiter:

Javier Marín Armas

About the role

Your Opportunity

As a Commercial Planning & Activation (CP&A) Off Trade, your role is to ensure excellence in execution to drive business growth, protecting the brand standards while having a strong trade presence that translates into transaction. You will be the go-to person for customer brand activations (development and execution). As CP&A, you will play a fundamental role as the customer and shopper’s voice in the IAP and JBP process and the advisor to ensure commercial reality is well considered in the brand/consumer plans

About you

We’re looking for an individual that loves a challenge, loves working in very close relationships with Customers and who wants to work in a Sales role in a really fast paced environment. You’ll be working across our Spirits, Sparkling Wine, Vermouth and RTD portfolio, where Bacardi is one of the biggest players in the market. And you’ll take ownership for some of our biggest Retail customers.


With our Consumer at the heart, your key focus will be to:
  • Lead the integrated activity plan execution with excellence in Off Trade channels (Modern, Traditional and Digital Commerce)
  • Guide distributors on identifying the strategic brand priorities and translating those into brilliant execution, considering channel dynamics and needs to drive growth.
  • Contribute to the shaping of a new era of Customer Marketing in Chile, building and executing a fully integrated plan that maximize conversion at point of sale.
  • Identify the right customers & occasions for your target consumers and deliver solutions to meet needs and drive transaction.
  • Measure and evaluate brand and channel execution performance (internal and customer sales data) as well as brand activity performance to continuously optimize trade spend. You’ll supervise local market trade investment. 
  • Building long-term relationships with key strategic customers and suppliers. Consult and take continuous input from key stakeholders (commercial, consumer marketing, distributors) on brand/category plans and activities.
  • Feed into and support the development of regional toolkits and localize these, working with agencies and suppliers.
  • Maintain channel activity grids and local activity communications.

Skills and Experience

The Skills & Experience needed to create your legacy
  • Previous experience in customer/trade marketing, brand management, experiential and BTL execution. Sales fundamentals understanding and tracking knowledge; managing multiple stakeholders.
  • Experience working in an omnichannel environment (Modern Trade, Traditional Trade and Digital Commerce), as well as understanding customer and channel dynamics to deliver business results 
  • Previous experience managing budgets (Planning, execution, measurement, evaluation, and optimization)
  • Strong understanding of consumer & trade customer insights and numerical, analytical and project management skills 
  • Previous experience working interdependently with distributors is a plus
  • Verbal/written skills at all levels; ability to generate meaningful presentations. Good level of English is desired. 

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.