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Careers at Bacardi

Customer Marketing Coordinator On Trade

Job Name

Customer Marketing Coordinator On Trade




Tultitlan, Mexico



Reporting Line:

Customer Marketing Manager On Trade

Job type:

Full time

Lead recruiter:

Diana Retana Dorantes

About the role

Your Opportunity

As Customer Marketing On Trade Coordinator, you will be accountable for participating proactively in the performance targets of brand activities in the country, driving value creation for our company. You will participate in the planning and execution of consumer and customer programs for the brands. 

About You 

To be successful in this role you will need experience in roles related to understanding customer and channel dynamics as well as a proficiency in English language skills.

The following experiences are preferred: Customer Marketing experience and experience in the Spirits and/or overall beverage Industry is a distinct advantage.


With our Consumer at the heart, your key focus will be to:
  • You will contribute by doing the situation assessment for the performance of our brands and customers (Data analysis) as part of the annual integrated activity planning process 
  • You will be responsible of designing and executing with excellence all the On Trade trade programmes 
  • You will manage and be accountable on the promotion budget for our brands 
  • You will ensure all brand activities/projects are measured and evaluated as define in the IAP plan. 
  • You will build best in class consumer marketing and commercial capabilities that will enable us to win in the sell out of the marketplace.  

Skills and Experience

The Skills & Experience needed to create your legacy

Business performance management 
  • Accountable for delivery brands and customers performance targets in the country (revenue, profitability, share) 
  • Rigorously manage brand promotional budget, as assigned to you by your Customer Marketing Manager, to minimize costs and optimize returns on investment 
  • Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives 
  • Understand how to bring value on the brand Category P&L 
  • Ensures measurement and evaluation for 100% of the activities executed 
Drive results & excellence in execution
  • Deliver on key Cluster financial targets (NSV, NSV per case, gross profit, gross profit per case, profitability, ROI and value share) versus budget. 
  • Actively contributes with data to the brand and client growth framework that embeds an occasion-based approach which informs the “Where to Play” strategy and the “How to Win” execution through the IAP process. 
  • Executes with excellence all the Integrated Activity Planning (IAP) programs 
Integrated brand communication
  • Executes the global brand assets, as assigned by Region 
  • Ensures that brand assets adhere to global brand guidelines and local social responsibility policies and regulations.
Creating a winning team 
  • Actively support effective matrix working Nationwide  
Personal Qualities

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future. 

We have a clearly defined Leadership Excellence framework, and you will be expected, as a leader to be a role model of the next 5 elements:
  • Focus Externally to Win
  • Drive Execution & Results
  • Lead Strategically & Know your Business
  • Make the Matrix Work
  • Lead by Example

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.