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Careers at Bacardi

Category Development Manager – Off Trade Benelux

Job Name

Category Development Manager – Off Trade Benelux







Reporting Line:

Head of Category Development Benelux-Nordics

Job type:

Full time

Lead recruiter:

Alissa Rojas Peraza

About the role


Support the business on our quest to produce key actionable insights that power Bacardi’s growth. 
Earn a place as a trusted advisor to Grocery retailers by partnering with them to understand their business objectives and help define where and how Bacardi can play a role in achieving them. 
Support on key research projects to understand our categories, our shoppers, and consumers more effectively. 


You’ll be an experienced Category Manager, with the ability to get stuck into the detail of the data while also stepping back to see the big picture and unlock future growth.
Tenacious, driven, proactive and confident with a creative flair whilst working collaboratively to get the job done.


  • Utilise consumer trends and your unrivalled customer understanding to identify opportunities for category initiatives that generate joint growth for key customers and influence their buying behaviours.
  • Be an expert and the voice on Market, Category and Shopper trends across Spirits, aperitives and RTD
  • Support & upskill our commercial teams for them to confidently take a consultative category selling approach to their customers whilst developing and providing the necessary tools in order to do this.
  • Develop close working relationship with the internal Commercial Teams. Understand all commercial objectives and ensure regular communication between Cat Dev & Commercial Teams.
  • Proactively be part of the strategic planning process by contributing input for white spots in terms of portfolio and channel.
  • Independently develop & maintain strong category relationships with customers. Be flexible and creative in your approach as to how to best deliver this.
  • Independently develop & maintain strong category relationships with specific Grocery customers, providing recommendations for range reviews, space and merchandising, delivered through unbiased recommendations
  • Lead Category management agenda by developing ranging/assortment knowledge and build range rationale in our lead categories that can be used to educate and influence both internally and externally to primarily grow these categories whilst understanding the role of the BML portfolio.
  • Proactively use data from multiple sources (ie Nielsen, Kantar, Retailer Platforms) to assess the category situation, building recommendations and identifying opportunities to drive long term business growth 
  • Provide reports to the business on customer and category trends & performance. Work with Customer & Consumer Marketing teams to inform and help them conduct channel review meetings and future commercial propositions.
  • Support with category and channel initiatives that generate joint business growth, working closely with cross functional partners
  • Track Distribution vs Targets and support Sales with opportunities to drive distribution gains and minimise losses
  • Manage data providers and get optimal return on investment 
  • Support & upskill Marketing & Sales teams, providing regular reports to enable them to confidently take a consultative category selling approach to their customers

Skills and Experience

  • Strong ability to convert data & insights into action. Action orientated and pragmatic.
  • Understand and have experience of the off trade / retail environment along with all the influencing touchpoints including buyers & category managers relations.
  • Experience in Customer Marketing (e.g. Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy), preferentially in Category Management (at any level)
  • Strong analytical skills, ability to work with multiple continuous data sources and ad hoc research studies to produce actionable insights
  • Strong communication skills both written and oral. Proficiency in Dutch & English language skills French is welcomed skill as well
  • Strong Nielsen / IRI skills needed
  • Project management experience with strong organisational and time management skills with the ability to prioritise
  • Ability to present and convey information to a mix of large and small audiences whilst inspiring them in the process
  • Fluency in Dutch language is required
  • You are proactive, goal-oriented and passionate about delivering results and constantly seek to improve
  • You love internal & external interaction, the trade and Bacardi brands
  • You create strong positive first impressions and easily build those into great productive relationships 
  • You demonstrate resilience by overcoming challenges and staying calm under pressure

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.