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Careers at Bacardi

Off-Trade Category Development Manager, France H/F

Job Name

Off-Trade Category Development Manager, France H/F




St.-Denis, Île-de-France, France



Reporting Line:

Head of Category Management

Job type:

Full time

Lead recruiter:

Kamila Kozłowska

About the role

Your Opportunity

In this role you will be accountable to manage Off-Trade related programs and execute them focusing on French off trade customers. You will be in charge to develop customers preference for our brand portfolio, working in partnership with the KAM.

Your knowledge of the shoppers’ insights and your customer focus will be key to succeed in this role. Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Consumer Marketing and Commercial teams.


With our Consumer at the heart, your key focus will be:
  • You will build and develop best in class Category Development capabilities for your customers that will enable us to win market share.
  • You will be responsible for identifying categorial development opportunities for your customers.
  • You will be responsible for applying the Where to Play and How to win category growth framework in your Country ensuring it informs our channel strategies and plans through the IAP (Integrated Activity Planning) process.
  • You will ensure that your Country organization has the insights to build Channel and Purchaser propositions that win customer support for our growth plans and unlock incremental value for the Customer and Bacardi.
  • You will be the local expert on Purchasers across the Off-Trade and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to inform Cluster so that we gain competitive advantage in converting consideration to purchase. You will partner with Cluster teams to prioritize insight needs.
In this role, you will primarily be based in Saint-Denis’ office where you will be working with multifunctional team colleagues. 

However, you will be part of the broader Category Development Community across Europe and as such there will be some travel to other markets or to the Cluster Head Office for the purposes of inspiration, input and alignment.

Drive Results & Excellence in Execution
  • Provide local purchaser-specific insights to inform customer review meetings and commercial propositions.
  • Build and manage specific Customer Engagement programs, including but not limited to category Management initiatives, categorial purchaser marketing programs, etc.
  • Organize and manage customer-facing meetings in partnership with the KAM.
  • Apply the category range and space management methodology that informs the Picture of Success and drive effective implementation (AVQPAP)
  • Develop on-going Account Manager content (Inspiration decks, provide sell in decks on specific Off-Trade activation).
  • Brief Cluster on adaptation required to meet country or Customer needs, feed into Cluster Jobs-to-be-done from local purchaser opportunities related to the Off-Trade
  • Share, ‘steal’ and re-apply activation ideas and executions from other markets where relevant programs and plans exist
  • Provide reports to the business on the Customer Engagement programs; levels of engagement, return over investment, etc.
Develop Talent and Capability
  • Together with Commercial Development, own and embed Category Development capabilities to build the organization’s capacity to deliver year on year value growth.
  • Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of Category Development best practices that feed into the Cluster.
  • Work with the Country Commercial and Consumer Marketing team to build capabilities and sustained ways of working.
  • Ensure implementation of learning and development plans and sustained learning for everyone in your team
  • Provide Cluster Category Development team with timely input on local purchaser and customer dynamics and Insights
Be part of a Winning Team
  • Help build a sense of community across the Cluster Customer Marketing teams
  • Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
  • Engage in a culture of excellence in execution that recognizes and rewards high performance
  • Ensure all colleagues have a knowledge of Bacardi company history and culture

Skills and Experience

The Skills & Experience needed to create your legacy

To be successful in this role you will have/be:
  • Experience in Customer Marketing (e.g., Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
  • Commercial skills gained through hands on Commercial roles in Off-Trade
  • Experience in roles related to understanding customer and channel dynamics
  • Experience in analysing data and producing actionable insights
  • Experience with Project Management
  • Proficiency in English language skills
The following experiences are preferred:
  • Sales / Marketing experience
  • Experience within one or more companies that have an established reputation for shopper marketing excellence
  • Experience in the Spirits and/or overall beverage Industry is a distinct advantage
  • Local language(s) knowledge
Personal Qualities

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also, for potential growth to other roles across Bacardi in the future. We have a clearly defined Leadership Excellence framework.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.