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Bacardi

Careers at Bacardi

Category Manager, Off Trade

Job Name

Category Manager, Off Trade

Country:

United Kingdom

City:

London

Function:

Commercial

Reporting Line:

Senior Category Manager

Job type:

Full time

Lead recruiter:

Pablo Segura

About the role

YOUR OPPORTUNITY
Support the business on our quest to produce key actionable insights that power Bacardi’s growth. 
Earn a place as a trusted advisor to Off Trade retailers by partnering with them to understand their business objectives and help define where and how Bacardi can play a role in achieving them. 
Support on key research projects to understand our categories, our shoppers, and consumers more effectively. 

ABOUT YOU
You’ll have the ability to get stuck into the detail of the data while also stepping back to see the big picture and unlock future growth.
Tenacious, driven, and confident with a creative flair whilst working collaboratively to get the job done
Able to multi skill effectively and be at ease leading projects in this highly cross-functional role
Passionate for out Brands, the Off Trade and the Consumer 

Responsibilities

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
  • Be an expert and the voice on Market, Category and Shopper trends across Spirits, Vermouth and RTD in the Off Trade
  • Proactively use data from multiple sources to assess the category situation, building recommendations and identifying opportunities to drive long terms business growth
  • Support the Senior Off Trade Category Manager with category and channel initiatives that generate joint business growth, working closely with cross functional partners to deliver best in class execution online & in store
  • Optimise merchandising layout to improve ease of shop ensuring the right quantity and quality of space to drive overall category performance 
  • Track Distribution and support Sales with opportunities to drive distribution gains and minimise losses
  • Oversee Range recommendations and identify risks and opportunities within the Bacardi portfolio
  • Independently develop & maintain strong category relationships with your customers, delivered through unbiased recommendations
  • Support & upskill Marketing & Sales teams for them to confidently take a consultative category selling approach to their customers, whilst developing and providing the necessary tools to do this (ie playbooks, regular reports)


Skills and Experience


SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
  • Minimum 2 years relevant experience with a good understand of the Off Trade channel (Category, Insights, Sales)
  • Proficiency in English
  • Strong analytical skills, and very comfortable interpreting data 
  • Highly inquisitive, always asking the “So What”
  • Experienced in managing and influencing key stakeholders 
  • A flair for presenting and “telling the story”
  • Highly motivated to succeed and can take ownership of the role

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Mental Agility: You can think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience


Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.


Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.