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Careers at Bacardi

Category & Shopper Insights Manager CEEBB

Job Name

Category & Shopper Insights Manager CEEBB







Reporting Line:

Strategy & Commercial Capability Director CEEBB

Job type:

Full time

Lead recruiter:

Joanna Laskowiecka

About the role


As the Category and Shopper Insights Manager you will have an amazing opportunity to seed, frame & step up in pulling actionable insights around category & shopper that will inform & shape current & future business agenda internally, as well as with our partners and customers.

Bacardi fearless culture & ambition will provide you an amazing opportunity to elevate customer and shopping experience with our iconic premium brands by driving trends that matter, understanding consumer needs in – store and building up transformative category design and analytics that addresses the future.


Your ability to combine a strategic agility, wide category & shopper expertise & business acumen will be key.

You have strong analytical skills, practice impactful communication, can thrive within ambiguity and manage many stakeholders within the matrix.

You are fearless, open – minded yet concise and not afraid to take a challenge. You don’t accept mediocrity, have hunger to make best in class campaigns and leave your legacy.

What we offer:
  • Private healthcare (Medicover)
  •  MyBenefit cafeteria system or co-financing for the MultiSport card
  • Life insurance
  • Employee Pension Program after lapse of 2 years of employment
  • Corporate Social Fund
  • Employee shop
  • Work in the international and dynamic environment
  • Friendly atmosphere
  • Hybrid work mode (3 days in the office/2 days home office)


The overall job can be summarized as follows:
  • Expert on Bacardi categories\brands: Understand our category consumer\shopper, the retail environment and Bacardi category/brand strategies to a level that enables active insights contribution. Provide Actionable Insights that help understand business performance via trends/analysis, identify or lead to brands growth opportunities on strategies identified, engage in adapting CEEBB LT and ST strategy.
  • Voice of the consumer/shopper: Use customer, shopper and market data sources to understand and communicate the voice of the consumer/shopper and his/her attitudes, behaviours, motivations, pleasures and pain points, ensuring that this authentic voice is heard in all business initiatives.
  • Connecting dots to reveal growth opportunities: Offer foresight rather than just insight through asking the right, or “uncomfortable” questions by mining and synthesizing consumer, shopper, retail and market trends, 3d party databases and primary research learnings. Ability to connect the dots to reveal new insights and identify strategic and tactical market opportunities for business growth is vital.
As a Category & Shopper Insights Manager CEEBB you will:
  • Responsible for setting up and leading category/shopper insights agenda in CEEBB Cluster that will feed into its strategic and operational business cycle:
    • Diagnosing brand\consumer\customer – related challenges and translate them into specific business questions that can be answered through primary research and analytics.
    • Identifying market opportunities with analysis & synthesis of various data sources and proactively gaining internal support to act upon them or integrate into planning and budgeting processes. 
    • Devising actionable rational to engage more “why” and “what if” internal discussions to better serve consumer/shopper needs or close business performance gaps.
    • Identifying market/shopper knowledge gaps, both foundational and customer specific to build annual / LT insights plan for cluster.
    • Framing & implementing annual insights plan (set of data and research tools) to serve organization needs and priorities by working with internal stakeholders on funding and engaging.

  • Responsible for leading our internal situational assessment & performance process under integrated activity planning (IAP) framework:
    • Partnering & supporting Marketing and Sales team with required assessment for key brands/customers, covering macroeconomics, category, competitor, consumer and brand data.
    • Supporting commercial teams by teaching new insights to the organization and by helping to “sell” market insights to our customers and partners.
    • Analysing and building effective reporting on sales and operational performance across channels and customers, diagnosing opportunities for continuous improvement. Leading initiatives to have more automated\result driven digital solutions for current & future insights agenda.

  • Own external relationships with market research or business analytics providers
    • Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs in full and on time. 
    • Managing external agencies for the execution of research projects & data provision; searching for continuous upgrade initiatives.
    • Leveraging costs\operational purchasing procedures for smooth relations management.

  • Supporting key strategic projects with required data and insights & lead category project with customers
  • Developing strong relationships with key internal business stakeholders (regional category directors and customer marketing, regional insight team, OFF TRADE & ON TRADE directors, Country Managers).

Skills and Experience


To be successful in this role: 
  • You have prior experience within a similar role (minimum of 3+ years related market research, insights and analytics experience in FMCG (Drinks and Luxury Categories), retail, customer development). Proficient in fundamental research methodologies and business analytics; able to lead execution or execute research well, resulting in robust, actionable learning. Degree and/or professional Marketing qualifications desirable. 
  • You are experienced in managing a wide range of qualitative and quantitative research, synthesizing data from multiple sources & extracting the “core” to tell a story.
  • You possess strong analytical skills with the ability to leverage data to develop strategy/decision and help senior stakeholders ask themselves tough decisions. 
  • You have conducted research projects at a regional and market level and have gained experience building and maintaining research partner relationships. Project positive attitude with history of dependability, self-motivation, resourcefulness and results orientation required.
  • You have strong, persuasive verbal and written communication skills and experience with delivering executive level presentations. Strong knowledge of business visualization tools such as Power BI and Tableau is a plus.
  • You must be able to network and make consumer/shopper insights travel across businesses, teams and leadership.
  • Digital Skills and willingness to accelerate digital learning is desirable.
  • Fluent Polish and English spoken and written.

  • Strong leadership skills
  • Status quo challenger, open-minded
  • Entrepreneurial, Fearless & Founders mentality
  • Good strategic and helicopter thinking with laser-focused touch to details
  • Analytical and able to connect the dots 
  • Proactive and “hands on” approach
  • Well organized, able to manage multiple tasks simultaneously
  • Ability to work under pressure and tight deadlines
  • Strong communication skills at all organisational levels to ensure smooth and effective cooperation
  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. 
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list. 

U.S. applicants have rights under Federal Employment Laws.