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Careers at Bacardi

Chef.fe de Produit Activation Off-Trade (Trade Marketing) - Bombay & Grey Goose

Job Name

Chef.fe de Produit Activation Off-Trade (Trade Marketing) - Bombay & Grey Goose




St.-Denis, Île-de-France, France


Marketing - Communication - PR

Reporting Line:

Chargée d'Activation des Marques Senior OFF-trade

Job type:

Full time

Lead recruiter:

Maria Gorczynska

About the role

Your Opportunity

You will influence commercial priorities and drive Integrated Activity Planning (IAP) from the right mix to the best execution in and out-of-store to have a full alignment between the functions and to build long-term relationships with customers.


With our Consumer at the heart, ambition to become customers preferred partner, the sense of perfect execution and ROI, you will be responsible for Local Trade Marketing strategy and implementation.
  • Be responsible for translating the local brand strategy to develop customer facing solutions and managing investment, A&P and P&L to maximize return and gain market shares
  • Influence the regional toolkits with the Regional Brand Activation Manager to develop game changing shopper marketing programs and activities to deliver growth
  • Work with Consumer Marketing, CPA ON and with external agencies to produce customers materials, POS, animations and to deliver the world class execution of brand activation in OFF trade and win in store
  • Be in charge of BTL innovation launch plan and implementation
  • Track business performances and work as one team to implement the most consistent and best BTL programs to deliver integrated Trade & Marketing plans
  • Lead interactions between the functions and consult local stakeholders to ensure short and long-term plans are implemented and goals met

Skills and Experience

The Skills & Experience needed to create your legacy
  • Relevant experience aligned to brand management, customer marketing or category management in OFF trade
  • OFF customer, shopper and field expertise
  • Premium and leader brands management
  • Data driven, analytical mindset, business and actions oriented
  • Panels expertise
  • Project and agency relationship management skills
  • Implementation of strong and disruptive BTL plans
  • Experience in balancing long and short-term priorities to drive growth
  • Experienced in managing stakeholders to ensure best plan delivery
Personal Qualities
  • You find it easy to understand the consumers and customers’ needs and build those into innovative solutions that delight Bacardi-Martini, customers and consumers.
  • You are a creative and passionate with focus on driving for execution and delivering last mile quality.
  • You are autonomous, proactive and demonstrate project ownership, agility and entrepreneurial thinking. You are delivering results and constantly seek to improve.
  • You are a collaborative team player, and you’ll thrive on being a key contact for all the functions and especially for Trade, as well as influencing internally and coordinating commercial priorities.
  • Your strong communication, presentation, networking and interpersonal skills will be key to your success.
  • You are organized, have a positive mindset and demonstrate resilience by overcoming challenges and staying calm under pressure.

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.