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Careers at Bacardi

Chargé.e d’Activation des Marques Senior On/Off-Trade

Job Name

Chargé.e d’Activation des Marques Senior On/Off-Trade




St.-Denis, Île-de-France, France


Marketing - Communication - PR

Reporting Line:

Senior CPA Manager

Job type:

Full time

Lead recruiter:

Geraldine Lefaux

About the role

Your Opportunity
  • You will be responsible for creating/planning and delivering world class execution of the whole brand portfolio either in On or Off Trade.
  • You will be a crucial part of one our key strategic focuses ensuring that we develop game changing purchaser marketing programs.
  • You will be the go-to person for the local commercial teams for all aspects relating to execution of the brand activation.
  • Manages local market A&P P&L for respective brands and function.
About You
  • You are a creative, passionate, driven and collaborative team player with focus on driving for execution and delivering 
  • Your entrepreneurial style means you’ll thrive on being a key contact for customers, as well as influencing internally and coordinating commercial priorities.
  • Your strong communication, presentation, networking and interpersonal skills will be key to your success.


With our Consumer at the heart, your key focus will be to:
  • In this role you will be responsible for executing the customer marketing strategy for our brands xxx in the French On/Off Trade category. Manages local market A&P P&L for respective brand and function:
  • You will be responsible for leading a team of CPA managers to create and execute activation plans in the channel (Off or On trade)  (Responsible for IAP (integrated activity plans) inputs from customer marketing to make them 100% aligned through the company)
  • Ensure full Channel Planning process (Activity grids/Commercial planning/Brand content readiness for the key customer meetings etc) 
  • Drive The execution through controlling the performance via AVQPAP
  • You will play a crucial leading work of external agencies to develop game changing purchaser marketing programs and activities to deliver growth within the French On or Off Trade.
  • You would be the key point of contact for Off-trade (or On-trade) Sales director to ensure the level of alignment 
  • You will be responsible for management of Budget (A&P) for the portfolio of brands in the channel
  • BTL agency management and briefing responsibility 
  • Building long-term relationships with key strategic customers
  • Consults key local stakeholders on brand/category level plans and activities
  • Maintains channel activity grids and local activity comms

Skills and Experience

The Skills & Experience needed to create your legacy
  • Showing experience or potential in Leading the teams
  • Relevant experience aligned to brand management, CPA, customer marketing or agency side
  • To have customer/shopper expertise/understanding
  • Project management skills 
  • Experienced in working with stakeholders to develop and implement clear agendas and longer-term execution plans.
  • Experienced in managing stakeholders to ensure timely delivery of the IAP plans. Actively builds and leads interactions between the functions to ensure plans are implemented and goals met.
  • Experience in balancing long and short-term priorities to create efficiencies 
Personal Qualities
  • You show the leadership agility 
  • You are pro-active, goal-oriented and passionate about delivering results and constantly seek to improve
  • You love the consumer. You create strong positive first impressions and build those into great relationships
  • You find it easy to understand the needs of others and build those into innovative solutions that delight consumers and customers and deliver bottom line results.
  • You demonstrate resilience by overcoming challenges and staying calm under pressure 
  • You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?

·       Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.

·       Family; We treat each other, and our communities, like Family. Always.

·       Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.

When you join Bacardi, you become part of our family and gain more than just a job.

Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.